Victoria Beckham opened her first U.S. retail space in Miami with David Beckham and three of their children by her side, while Brooklyn Beckham’s absence again drew attention.
Daily Mail said Victoria was supported at the launch by David, Romeo, Cruz and Harper as she celebrated the new pop-up at Bal Harbour Shops.
The Mirror said framed family photos featuring Brooklyn remained on display inside the store, despite the ongoing reports about his estrangement from his parents.
Victoria Beckham Opened Her First U.S. Retail Space in Miami
The store is located at Bal Harbour Shops, the luxury retail center in Miami. Victoria announced the opening on Instagram, writing that her first retail space in the United States was open at Bal Harbour Shops and listing the address as 9700 Collins Avenue.
FashionUnited reported that the Miami store is the first U.S. location for Victoria’s brand. The space brings together fashion and beauty products and was designed as an extension of her Mayfair flagship in London.
Time Out Miami said the pop-up carries ready-to-wear pieces, beauty products and Miami-exclusive items, with the store set to remain open through September.
David, Romeo, Cruz and Harper Supported the Launch
Victoria shared photos from the opening as she celebrated the brand milestone with her family. Daily Mail said David attended the launch with Romeo, Cruz and Harper, while Brooklyn was not present.
The Mirror said Victoria thanked David and the children who attended for supporting her. The outlet also noted that the event came after months of reports about Brooklyn’s distance from the family.
The launch gave Victoria another public family appearance without her eldest son. Brooklyn and Nicola Peltz Beckham have not publicly commented on the Miami opening.
Brooklyn Appeared in Family Photos Inside the Store
The Mirror reported that framed photographs featuring Brooklyn were displayed inside the Miami pop-up. Daily Mail described that detail as a public olive branch, though neither Victoria nor David said that themselves at the launch.
The store photos added Brooklyn to the event visually even though he did not attend. The reported display came shortly after David and Victoria’s 27th anniversary posts, which also mentioned their family and four children.
People reported that David wrote their “proudest achievement will always be our family” in his anniversary post, while Victoria celebrated “27 years of marriage, four amazing children and countless matching outfits.”
The Beckham Rift Has Followed Recent Family Posts
Brooklyn’s relationship with his parents has been covered repeatedly this year. In June, The Sun said he was “furious” after David and Victoria shared Father’s Day posts that included him.
The outlet said Brooklyn had previously asked not to be tagged in social media posts. A source told The Sun that Brooklyn “just wants to be left alone.”
The Sun’s later anniversary coverage said Brooklyn had sent his parents a legal notice telling them to contact him only through lawyers and not tag him online. That claim has not been publicly confirmed by Brooklyn, David or Victoria.
The Miami Store Is Open Through September
Victoria’s Miami pop-up is scheduled to remain open through Sept. 30, according to fashion trade coverage. The boutique marks the brand’s first American retail location and the first space outside London to house both Victoria Beckham fashion and beauty under one roof.
The launch also comes as Victoria’s brand continues expanding in the United States. FashionUnited said the business saw a 19% sales increase last year, while Time Out Miami described the Bal Harbour store as the designer’s first physical retail outpost in the U.S.
