I just finished reading B.J. Mendelson’s book Social Media is Bullshit. Interesting read to say the least. A different stroke from the vast majority of marketing books Ive read since about 2005. It’s kind of a strange way to sell a book on marketing. Basically bashing, I mean really bashing, marketing in general but specifically people marketing social media services.
bob.blikini.com/Social-Media-is-Bullshit
Posted by Bob Massa on 2013-02-12 06:53:58
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Tagged: , Social , media , is , bullshit , management
