Commission Killer

Price hikes are par for the course these days. Firebrand from Nestle( producer of Kit Kat, Nespresso) Unilever( make of Dove Soap, Ben& Jerry’s, Hellmann’s ), Procter& Gamble( maker of Tide, Swiffer ), Mondelez, and Reckitt Benckiser( creator of Air Wick, Lysol and Durex condoms) are causing costs. But, as these brands know, Read more

Branding is one of the most misunderstood theories out there when it comes to business expressions. While there can be a lot carried into the definition of branding, the lack of understanding stanches from various fallacies about what branding actually is. What Is Branding? Some think their business brand is their logo. Others believe that Read more