SEO Checklist: Must-Have Activities for Ongoing SEO

Believe it or not, search engine optimization( SEO) has been around for about two decades. Its humble beginnings in 1991 revolved around frustrating keyword stuffing, spammy backlinks, and other nefarious — not to mention just governed — website practices.

Since then, SEO has moved front-and-center into many an inbound marketer’s strategy to earn prime real estate properties on page one of search engine develops pages( SERPs ). Given that 93% of online knows begin with a search engine, and 75% of web useds never move past the first page of search results, the importance of ensuring that high positions can’t be overstated. 1

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