Tips on how to Make Cash Promoting Stickers on Etsy in 2022 (Step by Step Information)

2. Sticker Ninja

Another option is Sticker Ninja.

This popular company allows you to have lots of different stickers printed out, such as:

• Die cut stickers
• Kiss cut stickers
• Sticker sheets
• Bumper stickers
• Sticker business cards

Finishes that are available include glossy and matte.

The company’s stickers are durable, UV protected, waterproof, and don’t rub off.

The cost of the stickers varies, depending on the type, size, and the number of stickers that you order.

Here are some examples:

• For 25, 4″ x 6″ glossy sticker sheets, it costs $50.31
• For 50, 4″ x 4″ matte, circle, die cut stickers, it costs $59.50
• For 50, 4″ x 4″ matte, circle, kiss cut stickers, it costs $59.50

3. StickerGiant

StickerGiant has lots of different types of stickers and labels available to order, such as:

• Die cut stickers
• Kiss cut stickers
• Glossy white labels
• Matte labels
• Clear stickers
• Paper labels
• Clear labels

Shipping is free, which is awesome.

Again, like with most of these companies the price for stickers varies depending on the type, size, and number of stickers you order.

Here are some examples:

• For 125, 4″ x 4″, matte, die cut, custom-shape stickers, it costs $122.71.
• For 125, 1″ x 1″ glossy, circle, kiss cut stickers, it costs $95.15.
• For 125, 2″ x 1″ rectangle, clear stickers, it costs $99.19.

While StickerGiant does have larger order minimums, 125 stickers minimum, the price per sticker works out slightly cheaper compared to other companies.

Printing stickers and home vs. outsourcing sticker making

There are pros and cons to printing at home and to outsourcing sticker making.

Pros of Printing stickers at home

Printing stickers at home can be beneficial for a number of reasons:

• It’s cheaper than having a sticker company do it for you.
• You get complete control over the entire process.
• You don’t have to sit on any inventory. You can simply print out the stickers when an order comes in.

Cons of Printing stickers at home

There are a few downsides to printing the stickers at home:

• If your Etsy store takes off and you start getting a lot of orders, printing and cutting stickers yourself may not be practical timewise. It may be difficult to fulfill all of the orders yourself.
• It can take a while to learn how to calibrate the cutting machine so that it cuts your stickers correctly, or to cut the stickers out neatly with a craft knife.

Pros of outsourcing

Here’s why you might want to outsource the sticker making process:

• When you outsource sticker printing, you don’t have to put time into printing out the stickers and cutting them yourself. This can be time-consuming. 这么, outsourcing the process can save you time.
• You don’t have to worry about cutting the stickers out neatly or calibrating a cutting machine to get a product that looks good.

Cons of outsourcing

The main con to outsourcing sticker printing is that it’s expensive.

The prices that these companies charge for printing and cutting your stickers can really eat into your profits. You can increase the price of your stickers to cover the cost of these services. 然而, customers want good value.

If you sell a sticker set for $20 because you used a sticker printing service like Sticker Mule and need to cover the cost, and someone else on Etsy is selling a similar set for just $10 because they’ve printed and cut the stickers themselves, then the customer is probably going to go with the cheaper option.

Stickers that have been printed professionally can look better, so you may be able to charge higher rates for them, but only to a certain extent. There’s a limit on what customers are willing to pay.

It’s really important that you weigh up the pros and cons of printing and cutting stickers yourself vs. having a company print and cut your stickers for you.

Step Four: Start Selling Your Stickers

Before you start selling on Etsy, if you don’t have one yet, you need to create an Etsy store.

How to set up your Etsy store

Before you create your shop, you will need to sign in or create an Etsy account. You will use this account to run your shop and to purchase items from other makers on Etsy – if you want to, of course.

After creating your account, you can add your profile picture and bio to let other people in the Etsy community know who you are.

Here’s how you can create your Etsy shop:

1. 访问 com/sell, and select, “Get Started.”
2. Select your shop language, country, and currency. Then click, “Save and continue.”
3. Choose your shop name, and then click, “Save and continue.”

You will need to complete the first step of opening your shop on a desktop web browser. After your shop is open, you can manage your shop on the Sell on Etsy app.

How to list stickers in your Etsy store

Once your store is set up, you will be able to start listing items for sale. It’s important to note that in order to get paid on Etsy, you will need to connect your bank account to your Etsy shop.

Here’s how to do it:

1. On Etsy.com, click on, “Shop Manager.” If you’re on the Sell on Etsy App, then tap “More.”
2. Click, “Listings.” If you are a new seller, then click, “Your Shop.”
3. Click, “Add a listing.” If you’re on the Sell on Etsy app, then tap the, “+” icon.

Then, you will be able to create your listing. You’ll be able to add photos and video, choose a thumbnail image, describe your listing, set up shipping, and more. Etsy actually has a really helpful guide for listing an item for sale, so check that out 这里.

Etsy fees

Okay, so it’s important to note that Etsy does have some fees.

Here’s what to expect:

Listing fees

When you list an item for sale, you’re charged a listing fee. You’re charged $0.20 for each item that you list for sale on Etsy.com or Etsy’s mobile apps.

If you list multiple quantities of the same item, then the initial listing fee will be $0.20, and then the listing will be automatically renewed at $0.20 after each of the items sell.

Transaction fees

When you make a sale, Etsy charges you a transaction fee of 6.5% of the price you display for each listing plus the amount you charge for delivery and gift wrapping.

Offsite ads fee

Etsy also pays to advertise your products across the internet through offsite ads. If you make a sale from one of these ads, then you will also pay a 15% offsite ads fee.

Taxes

Because this is your own business, you will be responsible for collecting and paying any taxes associated with using and making sales through Etsy’s services.

Etsy will issue 1099-K forms to certain sellers to comply with IRS and state requirements. You may opt in at any time to receive your 1099-K form electronically. You can learn more about taxes on your Etsy income 这里.

Shipping fees

In most cases, it’s the customer that pays for shipping. 这么, you can add this on top of your sticker prices. Or you can offer free shipping.

It’s up to you whether you pay shipping fees, or the customer does.

Keep in mind that paying shipping fees will cut into your profits, and it’s often recommended that the buyer pay for shipping.

Step Five: Ship Your Stickers

Okay, so once your stickers sell, you will need to ship them to the buyer. You will need to handle packing and shipping.

One of the good things about selling stickers is that since they are light and fairly compact, shipping them is pretty easy.

Shipping larger items can get costly because they are more difficult and expensive to ship.

Usually, all you’ll need to ship your stickers is a stamp, which keeps costs low for customers. 当然, you’ll need to ensure your stickers are well packaged.

Shipping options on Etsy

It’s up to you whether you want to have the customer pay for shipping. You can also offer free shipping.

You can sign up to offer a free shipping guarantee.

According to Etsy, this gives your products priority placement in US shoppers’ Etsy search results.

Basically, the free shipping guarantee lets shoppers in the United States know that they won’t pay added shipping costs on orders worth $35 or more that ship within or to the US. Learn more about the free shipping guarantee on Etsy 这里.

You can purchase USPS Shipping Labels on Etsy. According to Etsy, you can save up to 30% more than the USPS retail rates you would pay at the post office or elsewhere online. Learn more about purchasing USPS Shipping Labels on Etsy 这里.

Handily enough, Etsy allows you to create shipping profiles. With shipping profiles, you can use the same shipping settings for multiple listings. This can save you time when you’re adding products to your shop.

现在, Etsy says that when setting shipping rates, it’s important to, “Consider how to be competitive and entice buyers.”

The company says that high shipping prices can make customers less likely to buy. Etsy says, “In fact, shoppers on Etsy are 20% more likely to complete their purchase when the item ships for free.”

现在, when I did some research into what other sellers had to say about free shipping, I found that many of them actually advised against offering it.

I would recommend you have a read of this Reddit thread if you’re not sure whether to offer free shipping.

How to ship stickers

You don’t want your stickers to arrive creased or damaged. 这么, make sure you use rigid mailers that won’t bend or envelopes that have rigid cardstock inside.

It can also be a good idea to place a “Do Not Bend” sticker on the envelope.

It’s not just the practical aspects of packing and shipping that you should take into consideration either. You could also consider leaving a short, handwritten thank you card, or a branded sticker with each order. This will help to build customer loyalty for your sticker brand.

现在, some sellers take it a step further and make sure their sticker packaging looks beautiful too. 但, this can really eat away at your profits.

The customer cares about getting high quality stickers and that the stickers aren’t damaged or creased when they arrive.

As long as your stickers arrive in good condition, the customer won’t likely care about the packaging.

Packaging that also looks great can help with your brand, but it usually cuts into profits too much to be worth it.

Tips for Growing Your Sticker Business on Etsy

Okay, so now you know how to make and sell stickers on Etsy, you’ll want to know, “How can I grow my business?”

That’s the thing. Etsy is a popular store, yes. 然而, not only does it have a lot of buyers, but there are also lots of sellers on the platform as well. This means that your stickers are competing with listings from millions of other sellers.

这么, you need to make sure that you are doing everything you can to drive sales and grow your business.

Here are some tips for success on Etsy…

Improve titles and tags

When someone searches for an item on Etsy, Etsy’s search algorithm looks for the most relevant matches. To optimize your listings for Etsy search, you need to ensure that your title and tags are relevant. This will ensure that they’re displayed in a shopper’s search results.

Every listing has a title. It appears above the listing image on the listing page, in your shop, and in the search results.

Your title is important as you can use it to tell shoppers what your item is in a few words.

Your tag is also important. A tag is a word or short phrase, which describes your item. Etsy will match listing tags with shoppers’ searches to find relevant results.

A single tag can be a short, descriptive phrase like “planner stickers.”

Some tips for optimizing titles and tags include:

• Use all 13 available tags for each of your listings.
• Keep in mind that exact phrase matches are stronger than matches on individual words. 例如, “wedding stickers” is a better tag than using “wedding,” and “stickers” separately.
• Etsy’s algorithm considers a listing that has a word or phrase in both the title and the tags more relevant than a listing with that word or phrase in the tags or title alone. 这么, if a word or phrase in a buyer’s search appears in both the title and tags of your listing, then the algorithm will see it as being more relevant.
• Etsy considers words at the beginning of titles to be more important than words that are at the end.

Add relevant attributes to your listing

If you want to help buyers find your stickers in the search results, then make sure you add relevant attributes to your listing.

You can add attributes about your items to the Listing details section. This can include things like color, size, or occasion.

When adding attributes, you should first choose the type of item you are listing, and its categories. You’ll then see the option to add attributes based on the category you select. Specificity is important for the Etsy search algorithm to identify your products.

Try to use the most relevant attributes available to you. Choose as many accurate attributes as each item has available. And, finally, keep in mind that shoppers search by different attributes. 例如, some might search by color, size, or occasion.

Make sure you upload quality listings

Etsy says that listing quality is important.

The company states, “Etsy’s search algorithm also considers how well individual items tend to do in search based on how likely customers are to interact with a listing or buy a product. We call this “listing quality.””

现在, listing quality is impacted by things like:

• The product thumbnail photo.
• Clear titles.
• How shoppers interact with a listing. 这么, if a shopper clicks, favorites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score. When you first open your shop, your listings will have a neutral quality score, which doesn’t have an impact on placement.

Here are some tips for improving listing quality:

• Make sure your listings include clear photographs.
• Ensure that the titles are easy to read and that they clearly describe your product.
• Encourage shopper interaction by trying out different tags, updating product photos, and posting on social media.

Maintain a good customer rating

Another really important tip you should keep in mind is to maintain a good customer rating.

As I mentioned before, Etsy’s search algorithm looks for the most relevant matches. There are a few key factors that you can improve to optimize for Etsy search. One of the top factors that determine which items appear in Etsy search and the order in which they’re displayed in a shopper’s search include customer and market experience.

Etsy says that “We want buyers to have a great experience when they purchase from a seller on Etsy. Because of this, we consider a shop’s record of customer service and whether it’s in good standing according to Etsy’s policies.”

这么, it’s important to optimize the customer experience.

Here are some tips for doing so:

• Complete your shipping profiles to show processing times to your buyers accurately. And, be sure to complete your orders to help buyers to know when they can expect their items.
• Make sure that your About section is complete.
• Make sure that you fill out your shop policies and use the template to give buyers helpful information about your shop.
• Take steps to communicate with past buyers and resolve open cases as quickly as you can. It’s important to be responsive to customers and handle any complaints they have.
• Try to get as many 5-star reviews as possible by going above and beyond with customer service.

Consider Etsy ads

Etsy allows sellers to use Etsy Ads to promote their listings in Etsy search. There are ad spaces that are reserved in Etsy search for ads. These are separate from search results. 这么, you can set up Etsy ads and have your listings compete for these ad spaces. Ads are not free to set up. You can learn more about Etsy ads 这里.

Whether or not ads are worth it is really up to you. From my research, I’ve determined that some sellers have great success with Etsy ads and others think they’re a waste of time. I would recommend you have a read of this Reddit thread 和 this Reddit thread as they provide a discussion on whether or not Etsy ads are worth it.

Advertise your Etsy store on social media

If you want to maximize your income it’s really important that you do everything you can to drive customers to your store and make sales. One of the best ways to do this is to be active on social media. Platforms like Pinterest, Instagram, and Facebook are all good options.

You can use your social media accounts to promote your brand and increase sales. Social media is free to use as well. 这么, if you are on a budget, it can be a great tool for promoting your business.

Closing Thoughts

If you’ve wanted to know how to sell stickers on Etsy, then follow our step-by-step guide. And, make sure you keep our tips for selling on Etsy and growing your business in mind!

Selling stickers on Etsy can be a great side hustle!