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Buying behaviour has drastically changed over the past decade, and now more consumers are starting (and often ending) their buyer’s journey online, virtually showing the effectiveness of how digital marketing works. This shift in the way that consumers make purchasing decisions and buy products and services has made digital marketing a must for any business that’s trying to compete in the modern marketplace, regardless of size or industry.
It’s important for business owners to understand how digital marketing works so that they can strategically use the right digital tools and campaign tactics to reach and engage their audience. That’s why we’ve put together this handy guide to digital marketing and all of the elements involved in attracting, converting, and delighting consumers online. In this post, we will cover everything you need to know about how digital marketing works so that you can make more informed decisions about your digital marketing campaigns.
What is Digital Marketing?
Before we talk about how digital marketing works, let’s first answer the question – what is digital marketing? Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.
Your website is sometimes your brand’s only chance to make a good first impression with consumers in your target market. For this reason, you should pay attention to the layout of your site as well as the colours and graphics that you use in your site design. In fact, according to Adobe, 38% of people will stop engaging with a website if they find the content or layout to be unattractive.
However, the appearance of your site is not the only thing that matters. Since your website is the centre of many of your digital marketing campaigns, it’s important that it is designed and optimized for conversions. This means creating a site that is easy to navigate and read with clear guidance for the next steps consumers need to take to move further down the funnel. This also means creating a site optimized for mobile devices to improve the mobile user’s site experience.
Did you know that 69% of the time spent online (in the US) was done using a mobile phone? Desktop usage is only less than 50% of the whole user online activity. And mind you, US is not the biggest user in mobile which means other countries spend more time online using their smartphones. That is exactly why it is important for a business owner like you to optimize your digital content, most especially your website for mobile usage. Because that’s where the consumers are.
If you aren’t sure that your website is effective, it may be time to work with web design experts who can help you improve and optimize your website design. Visit our web design services page to learn more about how web design impacts your campaign results and how a web design agency like LYFE Marketing can help you see real results.
You will get to know much things about digital marketing.
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