B2B marketing strategy in 2019 requires a different approach to typical B2C marketing.
For a start, the sales cycle is significantly longer, meaning that from the very first touchpoint somebody has with your business, all the way through to when they become a customer in the B2B space, it could be weeks, months or even years!
In this video I break down winning B2B marketing tactics that successful businesses are using to ensure they maximize their revenue.
Think about it. If you’re a business looking for a new supplier, what is the first thing you do? Probably go to Google and perform a search. But if you’re tendering for an expensive service that isn’t a simple switch, you’re not going to transact directly from that Google search. In B2B you’ll likely need more information.
In B2B marketing strategy, you’re essentially taking a customer on a journey, as opposed to trying to close the deal instantly.
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