Why LinkedIn is morphing from a social network into an online newspaper "…the global workforce includes “all sorts of people who work for a living—personal trainers, landscape contractors, plumbers or electricians.” There are 3.3 billion workers in these industries, and LinkedIn wants them all on its network. “What they find is that their work is also dependent on professional reputation [and] word-of-mouth business,” says Nishar. “What better way to get there than LinkedIn?”
