Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do

Posted On Dec 19, 2019 By admin With Comments Off

Oh, Bing–always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It’s the most inspected site in the world and produces 3.5 billion investigations every day. Google is integrated into our lives, our technology, our politics, and even our language–“Google” is literally now synonymous with “search for something online.”

But Bing is a different story. Since launching 10 years ago, saying it hasn’t allured the same attention is an understatement. Bing.com is only the twenty-fifth most called site on the web, and it devotes very little money marketing itself to attract new users. And you’re not likely to hear someone utter the words “Bing it” or proudly proclaim themselves as a Bing user. At best, Bing is largely rejected. At worse, Bing is the butt of the joke.

So, certainly, who utilizations Bing anyways?

You. You probably use Bing. Here’s how.

1. Almost half of the US probes on Bing

126 million peculiar US users play-act 6 billion huntings on the Bing network in March 2019, according to ComScore data . Today, Bing controls 36% of the US desktop search market. Wait … what?

That’s no typo. Almost half of the US moves a examine powered by Bing every month. That’s not saying that everyone turns to Bing.com for every search–but many useds are “bi-searchual” and use both Google and Bing powered search engines to perform different assignments or use different search engines across their different devices. Still, 66 million Americans don’t use Google and rely on a Bing-powered search engine to scour online.

who uses bing pie chart

The fact that many useds probe on more than one pulpit has surprising consequences for a great deal of advertisers. Because many searchers may firstly sought for you on Bing, SMBs who start push on Bing will often see 26% more branded pursuings on Google, as well.

2. 1.5 billion Windows manoeuvres capability Bing pursuit

Microsoft is a tech monster , no doubt. Today there are more than 1. 5 Billion machines powered by Windows, with over 900 million using Windows 10. And that crowd is growing quickly–particularly in the workplace, where most designs are powered by Windows. In fact, you’re likely reading this on a Windows device right now. There’s no surprise to the reach of Microsoft.

Now, Microsoft likewise owns a search engine announced “Bing.” Unsurprisingly, all these Windows 10 manoeuvres also direct a great deal of traffic to their own search engine.

who uses bing? Windows devices chart

The Bing logo might not be plastered all over you PC, but that search bar in the bottom corner of your computer–that’s a fast track to Bing. Ask Cortana a question, and she’ll happily Bing it for you. Those explorations from the fasten screen? All of it’s Bing!

3. Bing is integrated with other Microsoft concoctions

Microsoft’s more than just your equipment or operating system. Even if you’re an Apple loyalist, you likely apply some of Microsoft’s other makes and may be using Bing without realise it!

Edge/ Internet Explorer

The default browser that comes installed on every PC–Microsoft’s Edge or Internet Explorer is still used by a healthy share of users–making up 8% and 6.7% of the US Desktop browser market . And with this combined 15% of the desktop market–Bing is also their default search engine. And among these people who are using their default browser, very few think to change their default search engine.

Bing browser

Microsoft Office, Outlook, Word, Excel, Teams, Skype, and More!

The 1.2 billion Office useds might be using Bing without noticing it, as well! If you’ve ever typed into the search bar on the ribbon or right sounded onto a keyword to search within an email or official documents–you’ve Bing’ed it! Outside of Office, other Microsoft apps like Skype and Teams also integrate with Bing for their search results.

XBox

Even away from the part and their computers, Microsoft comprises “members attention” of over 65 million active gamers loosening at home with their Xbox console. And in the moments between the action, when participates pause to search for the newest competitions, apps, or dinner–they’ll locate themselves scouring on Bing on their Xbox!

4. Voice search through Cortana and Alexa is powered by Bing

Window’s voice assistant Cortana is plugged into all your Windows ware–and it should be no amaze that Cortana continues her voice search within the Microsoft family with Bing. In fact, Cortana is responsible for 25% of all pursuits through the Windows 10 taskbar.

But Bing does much more search from another household name: Alexa. That’s right, Amazon’s Alexa puts Bing into 100 million households! That multitude is only expected to grow as Alexa becomes Facebook Portal’s voice assistant of choice, too.

5. Dozens of search engines partner with Bing

Default search engines aside, maybe you don’t type in bing.com to research the web. Understandable. But if you’re not typing in Google.com before browsing the web, chances are you’re exercising a search engine that’s at least partially powered by Microsoft’s Bing. Microsoft partners with dozens of smaller search engines to influence their results and ads, including 😛 TAGEND

Yahoo!( 11.7% of the US Market Share)

AOL (~ 1% US Market Share)

DuckDuckGo (~ 1% US Market Share)

Ecosia

MSN

Lycos

Search.com

ClassifiedAds.com

And many, many more!

Advertisers on Microsoft Adverting have a unique advantage over Google Ads, as well. In addition to being able to serve ads across all these search engines through one platform, they can also review the performance of their ads on individual engines and either target or exclude them from their examination expeditions.

6. Bing requires outcomes to favourite ecommerce placements

Many people turn to search to begin shopping, but neither Google nor Bing search own an ecommerce monopoly online. To be found online, you need to be on more than just probe. That’s why Microsoft has also partnered with major ecommerce programmes, including 😛 TAGEND

Amazon

OfferUp

GumTree

Bing ecommerce stats

As a cause, Bing reaches much more than a third of all online retail investigations. These audiences outside of the Bing search result page are highly participated. Advertisers looking to reach these audiences have heard success within their shopping safaruss across variou manufactures on Bing . On norm 😛 TAGEND

Bing shopping safaruss have a 45% higher ad click through charge( CTR) than on Google

Bing’s average cost per sound( CPC) on supermarket ads is 30% less than that of Google’s norm.

The average cost to acquire a client( CPA) was about 40% lower through Bing shopping than on Google shopping.

shopping-ads-benchmarks-bing-ctr

7. International audiences are flocking to Bing

The United States certainly has the most searchers on Bing, but that crack is closing immediately internationally. With the advent of Windows 10, more investigations are powered by Bing than ever before. In the United kingdom government, almost a quarter of all desktop examines are powered by Bing. In Canada, 22% of desktop explorations are Bing. And even in Australia, Bing is beginning to see a meaningful 16% of their explorations powered by Bing.

Internationally, 11 billion examines take place on Bing every month.

Bing's international audiences

8. Bing entices a different demographic than Google

Google’s mass market appeal obliges targeting different demographics on Google a nuanced tactic. However, since more people scour working Bing from their PCs, particularly from the succeed computers we see that Bing captivates a different gathering than Google’s. For 40 hours per week, Bing has a strong reach into these working white collar professionals’ probes. Overall, we see that Bing contacts an gathering that is 😛 TAGEND

Slightly more mature, averaging 45 years old( vs the US average of 38 ).

More improved, with 50% having some college position, and 17% with an advanced degree.

More affluent, with a third having a household income over $ 100 k. The average Bing searcher invests 35% more when patronizing online than through Google.

More likely to be married( 46%) and have children at home( 30%)

who uses bing? demographic graph

9. Bing reaches vast gatherings in popular industries

Although Bing might deserve 36% of the US search market share on desktops across all industries, there are some manufactures where Bing is an even larger player. Where countless Bing users use Bing on the performance of their duties computers, we be understood that 44% of all business and finance pertained paid pursuit sounds are available on the Bing Search Network.

Similarly, in verticals that often require a longer time to research a acquire like automotive( 40% ), real estate( 39% ), and wander( 37% ), consumers are the most likely eventually investigation across maneuver and across networks and inquiry on Bing.

Where the Bing search audience is also a little older than the US average, the committee is also play-acts very well in the healthcare industry, where it attracts 47% of all paid hunting clicks.

who uses bing? industry graph

10. 500,000 advertisers rely on Bing

Many people use Bing without knowing it, but Bing’s had 100 consecutive months of market share growth over the past years–and that’s become a inadequately saved mystery amongst advertisers. Earlier this year, Microsoft announced that 500, 000 advertisers perform ads on Bing through Microsoft Adverting. And although half a million advertisers sound like a lot, it’s a fraction of the tens of millions of advertisers that use Google Ads–which planneds there’s much less competition on the Bing SERP.

That reduced rival signifies substantial benefits for those who are using Microsoft Advertising. We’ve benchmarked 1,200+ advertisers on Bing across different industries and was pointed out that 😛 TAGEND

Bing had almost a 50% higher ad clink through pace( CTR) than Google.

Bing’s average cost per sound( CPC) is 33% less than that of Google’s.

The median cost to acquire a client( CPA) was about 30% lower on Bing than on Google.

average cpc on bing ads

And managing Bing through Microsoft Advertising can be simple, too! In fact, you are able to simply import over your Google Ads safaruss to Microsoft Advertising to get started. As you make changes to your Google safaruss, you are able to even choose which converts you want to import over every day to Microsoft Advertising.

Bing’s much bigger than you think and as the secret gets out, advertisers are noticing. If you’re not advertising on Microsoft Advertising, you’re missing a third of the market, often at times when they’re looking to construct bigger purchases. If you want to make sure your ads are showing to beings regardless of where they’re searching for you–be sure to reach out to our team today!