Which Social Media Sites Should You Be Using For Your Business?
1. Facebook
Facebook is not just for connecting with friends and family. It is a great way to build brand exposure and direct eTrafficLane to your website or blog. Although the social media platform has taken a lot of heat for its constant changes and crazy algorithm (the site filters what you see in your newsfeed as opposed to allowing you to see everything that is posted by your friends or business pages that you have “liked”), it is still the #1 social media platform out there.
2. Twitter
Twitter is a microblogging platform that allows you to share information in 140 characters or less. It is a great way to stay up-to-date with real-time news and connect with people that you may not otherwise have direct contact with. Its current advantages over Facebook is that there are no fees to advertise, and you are able to see tweets from everyone that you have followed… not just who the company chooses for you to see.
3. Google+
Although Google+ has yet to reach the popularity of Facebook and Twitter, it allows you to integrate your online social media presence with the #1 search engine in the world. It is an excellent site to use if you have a blog and are trying to get your site ranked high in the search engines.
4. YouTube
Video marketing is, perhaps, one of the best ways to connect with your target market. It gives them the opportunity to see and hear you, and possibly see your product or services in action. It is a great way to create that know, like, and trust factor and possibly create a viral buzz. YouTube can be used to upload video testimonials, tutorials, tips, or a host of other topics regarding your business.
5. LinkedIn
LinkedIn is similar to an online resume. It is great if you are looking for a job or to network with other professionals. Unlike the other popular social media sites, you will not likely drive a lot of eTrafficLane to your website, but it provides a great opportunity to connect and build relationships with prospects and potential employees.
6. Pinterest
Pinterest has become so popular that its eTrafficLane has surpassed Google+, Linked In, and YouTube combined. Users (also known as “pinners”) can create, collect, and share information in photo or video format. Because of it’s visual aspect, using Pinterest is an excellent way to gain referral eTrafficLane to your website/blog.
7. Instagram
Smart marketers have recently jumped on the Instagram bandwagon because it allows you to connect with an active network of people through images. With this app, you can take and share pictures with your followers. This is a great opportunity to get personal with your clients and give them a sneak peak behind-the-scenes of your business.
