Internet marketing, also known as online marketing, is by definition the process of promoting a business or a brand and its associated products or services over the internet. The goal of internet marketing is to generate traffic, leads, and sales.
What people struggle with when trying to understand internet marketing is how to actually do internet marketing, and there are a lot of methods out there.
The most common forms of internet marketing include email marketing, online advertising, and search engine optimization. There also exist other, more indirect forms of internet marketing such as affiliate marketing, and more modern internet marketing formats, such as video marketing.
Usually, individuals and companies trying to promote a business or brand on the internet focus on one or two methods, but they are leaving a lot on the table.
Complete internet marketing, on the other hand, is the process of using all possible online marketing methods and strategies on a single campaign to generate the best results, fast.
Complete internet marketing allows you to get the most out of online marketing technology because it mixes the best of traditional internet marketing strategies with proven modern methods such as social media marketing.
Complete internet marketing integrates heavily with content marketing, which is the use of online content to deliver value to potential customers. Because of this, with complete internet marketing you’ll be able to attract and capture the attention of potential customers on any of your marketing channels.
