In this interview, Arnaud Champenois, SVP global brand and marketing at Belmond, describes and explains the many components that make up the luxury travel industry today.
From savvier customers who choose holiday destinations via Instagram, to the digital marketing strategies that have to nimbly attract both digitized millennials and low-tech older demographics, Mr Champenois and his team at Belmond are positioning themselves as an old-world luxury and charm hotel and leisure group with a digital mindset.
This interview is part of our Retargeting Retail series, powered by Criteo.
