Hi everyone! Welcome to our series on Digital Marketing Fundamentals.
So, what is digital marketing?
It’s the practice of promoting products or services using digital channels like search engines, social media, email, and websites.
Why is it important?
Because it allows businesses to reach a wider audience, engage with customers directly, and measure the effectiveness of their campaigns in real-time.
Key areas to focus on include:
SEO: Optimizing your website to rank higher in search results.
Content Marketing: Creating valuable content to attract and retain an audience.
Social Media Marketing: Using platforms like Facebook and Instagram to connect with your audience.
Email Marketing: Sending targeted emails to nurture leads and build relationships.
PPC Advertising: Paying for ads to drive traffic to your site.
Stay tuned for more tips and strategies in our upcoming videos. See you next time!
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