Integrating Pay Per Click Advertising together with your Internet Marketing Plan

What is Pay-Per-Click?

Pay-per-click is the fastest way to get to the first page of the search engines.

Pay-per-click are the ads that run across the top and down the right hand side of the page.

Typically, you can see your ads up and running with in as little as 24-48 hours.

How does Pay-Per-click work?

In its simplest form, when you put your mouse on an ad and you ‘click’ your mouse, you are directed to a page on the clients website. That business just purchased a Click.

Pay-Per-Click can be a relatively complex tool to navigate. While it is possible for a business to setup and establish an account, there are several things that should be left to the pros. Наприклад, a professional in the pay-per-click arena would know how to effectively manage the account on a day to day basis. They would also know how to write better performing ads (after all, they do it almost every day). In addition to these two items, a well trained (and Google Certified) adwords professional would understand what it takes to continue to optimize the account for better performance.

And all of this is just on the account side. If you wanted to get into the reporting and tracking side of the business you really need a professional. There truly is an art and a skill in analyzing bounce rates, time on site, % of new visits and all of the other data at the same time.

Проте, it is this analysis that sets apart a novice PPC person from someone who is focusing on PPC for your business.