You’ve seen all of it earlier than. A malicious on-line rumor prices an organization hundreds of thousands. A political sideshow derails the nationwide information cycle and destroys a candidate. Some product or superstar zooms from complete obscurity to viral sensation. What you do not know is that somebody is liable for all this. Usually, somebody like me.
I’m a media manipulator. In a world the place blogs management and warp the information, my job is to regulate blogs-as a lot as anybody individual can.
In at the moment’s tradition…
B) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
P) Bloggers are slaves to cash, know-how, and deadlines.
A) Manipulators wield these levers to form every little thing you learn, see and watch-on-line and off.
Why am I gifting away these secrets and techniques? Because I’m uninterested in a world the place blogs take oblique bribes, entrepreneurs assist write the information, reckless journalists unfold lies, and nobody is accountable for any of it. I’m pulling again the curtain as a result of I don’t need anybody else to get blindsided.
I’m going to elucidate precisely how the media actually works. What you select to do with this info is as much as you.
From the Trade Paperback version.
