Something old, something new, and according to experts, wedding content creation is the hottest trend overtaking the industry.
In its 2025 Wedding Trends Report, Hitched ranked content creators among the year’s top ten highlights. The report noted that the search volume for wedding content creators increased by 586% from 2023 to 2024.
Similarly, Popsugar identified a 250% jump in TikTok posts using the hashtag #weddingcontentcreator since January 2023.
This surge in popularity is no surprise, given the growing role social media plays in weddings today. For instance, a Zola survey of almost 6,000 couples getting married in 2025 revealed that over 20% plan to make wedding content specifically for social media. Understanding the role of a wedding content creator can help couples decide whether to invest in one for their big day.
What Do Wedding Content Creators Do?
Don’t assume a wedding content creator is the same as a photographer or videographer. They have their own role to play in the wedding, and it’s a role people are more interested in having at their special day.
Capture Footage for Social Media
Wedding content creators specialize in shooting short-form videos and candid photos tailored for social media platforms like Instagram and TikTok. This content could range from behind-the-scenes iPhone shots to choreographed videos set to trending audio.
A wedding content creator’s role isn’t to replace professional photographers or videographers but to work alongside them. They provide raw and authentic footage from the day to supplement the more polished work of other vendors.
“This trend has gained momentum over the last few years with the increase in drone photography/videography for weddings as well as creating a photojournalistic approach to the overall wedding vision,” explains Jamie Lagoyda, Senior Event Sales Manager of Montage Healdsburg. “Many couples are looking for ways to showcase the wedding vision they have spent months curating to a larger audience…. The wedding album with the traditional photography is an intimate product shared with your closest friends and family, while the wedding content shared via social media is limitless.”
After attending a friend’s wedding where they had hired a dedicated content creator, bride Zoe Smith knew she wanted to hire one for her nuptials.
“My fiance and I had just gotten engaged and were starting the wedding-planning process, so I was already taking mental notes of details I might want to incorporate into our big day,” Smith says. “I noticed their content creator running around taking photos and videos throughout the wedding and loved the idea. And then, when I saw the content posted on social the next day, I was sold!”
While traditional photographers and videographers focus on capturing stylized, carefully composed shots, wedding content creators document the day in real time. They record everything from the getting-ready moments to the ceremony and reception, all without missing a beat.
“As a wedding content creator, I’m shooting the entire day on my multiple iPhones with shareability and social media in mind,” says Elise Armitage, founder of What The Fab Media. “Before the wedding, I do a content planning call with the couple, and we nail down their vision for the style of content and decide which transitions and trending Reels/TikToks they want to shoot, if any. With everything moving so quickly on the wedding day, it can be easy for the bride to forget to shoot the second half of a Reel with her and the bridesmaids all glammed up — I’m there to make sure we get the shot!”
Document Behind-the-Scenes Moments
Weddings can be chaotic and stressful, making it hard for the happy couple at the center of it all to remember small details from the day. Wedding content creators help fill in the blanks by taking photos and video clips of the entire affair rather than just the highlights.
Having a wedding content creator alleviates the stress of keeping phones close by to document the day as it unfolds. Instead, the couple can focus on enjoying their wedding while having peace of mind that someone else is capturing memories for them to reflect on.
Provide Content Shortly After the Wedding
According to Brides, the average turnaround time for professional wedding photography and videography is four to 12 weeks. In contrast, wedding content creators can typically deliver their work within 24 to 48 hours of the big day, depending on the specific services offered.
Some wedding content creators provide their clients with raw, unedited footage, giving them complete creative control over what to post. Others offer editing services to get photos and videos social media-ready so the happy couple can share content sooner.
“The fast turnaround time was a big reason we decided to hire a wedding content creator,” Smith says. “I use social media to keep friends and family in the loop on what’s happening in my life. I wanted to make them feel like they were at our wedding celebrating alongside us, even if they couldn’t physically attend.”
Why Hire a Wedding Content Creator?
Depending on your style and vision, a wedding content creator might be worth adding to your vendor list.
Since wedding content creators have faster turnaround times than photographers and videographers, couples can start sharing memories almost immediately after tying the knot.
Waiting months to receive professional wedding photos or videos makes it challenging to keep content from the big day relevant and fresh. Content creators offer a more timely solution by giving couples ready-to-post footage within days or hours of the wedding.
“This quick turnaround is lovely because it keeps the wedding excitement alive, letting couples share their happiness with loved ones who couldn’t make it,” explains Emily, founder of Emily Coyne Events. “Plus, these quick clips serve as a heartfelt recap, instantly taking you back to those joyous moments.”
Remain Present Without Missing Candid Moments
A significant benefit of hiring a wedding content creator is that it allows the couple to be fully present and engaged while still having authentic behind-the-scenes memories documented.
Amidst all the wedding day chaos, the last thing couples want to worry about is pulling out their phones to take photos or videos. With a wedding content creator, the soon-to-be-married couple can focus solely on enjoying the affair with the peace of mind that someone is documenting the intimate moments and major highlights for them to look back on.
“The whole day honestly flew by, and there were certain elements I didn’t really get to see or fully enjoy at the time, like the tablescapes I’d worked so hard on or guests mingling during happy hour,” Smith explains about her wedding. “Looking back on those little moments I missed is so special, and getting to relive our wedding day all over again by scrolling through an album on my phone has been amazing.”
Showcase Details and Work by Other Vendors
Wedding content creators play a key role in capturing all the thoughtful details that go into the big day. One of their primary responsibilities is collaborating with other vendors before, during, and after the event to document everything the couple wants to remember. Hiring a wedding content creator makes it easier to appreciate all the work that went into making the nuptials a success.
