The Six Most-Effective Targeting Methods to Use on Facebook Right Now

Posted On Jul 14, 2019 By admin With Comments Off

Marketing on the internet with Facebook

Targeting is one of the primary factors which make your Facebook ads to succeed or fail.

Now, it goes without saying that the quality of your ad has a huge impact.

You must have a fascinating headline, persona, and description to catch your possible prospects’ attention as they’re scrolling through their busy News Feed.

But think about this…

You can have a PERFECTLY crafted ad, but it’s not gonna work if you target the WRONG people.

AMF Makes sense, right?

There’s got to be a strong message-to-market match for an ad to be effective.

So to help you find the most responsive public, I’m going to go through and item what I’ve found to be the most effective targeting methods to use on Facebook right now.

Note: a few of these tips-off only apply if you have your own website or blog, because you can only use the retargeting feature if you’ve invested a Facebook Pixel on a site you actually own.

( And as an aside, if you’re a member of the Elite Marketing Pro community, we furnish detailed instructions for using the Facebook Pixel on your place ).

And as a further consideration, likewise remember this…

Targeting is always a balance of quantity vs. aspect

Director of Customer Acquisition Elite Marketing Here’s the “big picture” 😛 TAGEND

The further someone does into your funnel, the more likely they are to perform a particular action( such as opting-in or buying ).

But at the same time, the further they go down the pour, the fewer parties you have to retarget and the smaller the patronage gathering in question.

Obviously, more beings see your home page than your thank you page, for instance.

So you have to pick and choose wisely who you want to target and with what offers.

But, for most people, I would say to always target…

entrance-finish product

Retargeting is are ads served based on a particular action( like calling your place ).

This is strong because you’re creating multiple touchpoints and getting people more familiar with you, your firebrand, and who you are.

This dramatically cures promote the buying process, because when someone is seeing your ad over and over in their News Feed, they’re more and more likely to trust you when marketing on the internet.

Thus…

You want to make sure you retarget everybody that’s called your website

You could retarget them with a generic furnish, such as our 10 -day online recruiting bootcamp, or to a specific portion of content.

It’s likewise a good theme to retarget your leads, which you can do by uploading contacts directly from your EMP back office or from your email sell work( like AWeber ).

Then you could do a separate campaign advertising precisely to those conducts, placing them towards a front-end product like Attraction Marketing Formula, for instance.

This will be a smaller audience, but they’re going to be highly-qualified, as they’ve already signed for your list.

Next, you should target…

Facebook

Let’s say you have a list of people who cross-file to attend your webinar.

Oh, and by the way, everyone should be doing webinars!

I know lots of people are afraid to host their own, but they’re solid money makers.

So you should get out of your style and is starting once!

Then, once you have a list of webinar registrants, you can upload that inventory to custom publics, and then retarget those people with whatever you were selling on your webinar.

Basically, they already registered, so you might as well go straight for the sale.

This is a very powerful way of retargeting, so don’t oversight this opportunity.

You are also welcome to target…

home web page

If you’re creating content on your locate, you can use the custom audience feature in your Facebook Ads Manager to target people who’ve toured a particular page or post.

So say you wrote a blog pole promoting Attraction Marketing Formula.

Once someone trips your pole, you can retarget those people with an proposal for AMF, so they are reminded of it again( and again ).

This is very specific and very effective, because they already visited your webpage, but perhaps they didn’t check out the banner for AMF at the time and need a little reminder.

You can use this same process with any offer.

Now, a great audience to target is your…

Matt Baran

Now, if you merely have 100 fans, you’re probably not going to be able to target countless people.

But if you’ve went millions of followers, then go ahead and target those.

Then create a custom audience of all the people that actually participated with your page.

If you’re spill a blog berth, for example, a lot of people probably liked your berth, but they didn’t all undoubtedly like your Facebook page as well.

However, those people still hired with your sheet, since they were hired with the blog pole you promoted.

So you can take that a step further and create a custom audience of not just the people that liked your upright, but everyone that engaged with the sheet as well.

These are some of the best audiences.

Not just when it comes to targeting those who have engaged with your devotee page, but likewise for creating a lookalike audiences too.

You should also target people who have immediately contacted your page…

Messenger

This audience includes all the people that have reached out and messaged you too.

Now, if you’re abusing Facebook Messenger ads, this is extremely helpful.

You can create an ad that sends out a message to everybody that’s previously messaged your sheet, as long as they haven’t opted-out yet.

Obviously, if anyone senses you and the decision is they don’t want to hear from you anymore, they have the ability to opt-out and not receive anymore of your meanings( just like when someone unsubscribes from your email roll ), which forecloses marketers from endlessly spamming their prospects.

So you don’t want to overuse this.

If you did this once a week, that wouldn’t be too bad, but it’s emphatically not something to do multiple times a day, or really even once a day.

However, if you’ve got a special event, such as you’re roll a webinar, I is sure to use a Messenger ad for that…

” The webinar is starting !”

Just make sure you use these sparingly.

When parties are used to coming contents from friends, kinfolk, and now all of a sudden they start getting them from purveyors they think…

” Whoa! What’s going on with this right now ?”

It catches them off base because it’s still new.

So use this sparingly for sure.

It’s a very warm audience, because you’ve already interacted with them through Messenger.

Then last but not least, target your( this is huge )…

personal web site

Honestly, if you’re not doing videos on Facebook, I feel bad for you.

Seriously.

There will come a daylight when image ads exactly won’t work anymore -especially when marketing on the internet.

This is my prediction…

If you are not doing video, there will come a epoch when you can not even advertise on Facebook anymore.

So I would start rehearsing right now.

Everybody sucks when they first start doing video, but you’ve have to go to get used to it.

If you want to build a brand, and you want to do it on Facebook, you’re going to have to do video.

You’re going to have to do Facebook Lives and you’re going to have to do Facebook video ads.

That’s my little rant.

Now, what you’re able to do is…

Target people who’ve already watched your videos

Facebook automatically forms an public in your back office of everybody that’s seen at least three seconds of your video.

Then you can go into your usage publics and create an audience located off of how much go they watched, or the proportions of your video they watched.

So let’s say three seconds, for example.

They looked at it and thought…

” Eh. It’s not for me .”

And gone.

Compare a three-second ad viewer versus someone who watched 75% of your video.

The people on the 75% schedule are going to be a lot more interested in what you were doing.

People who watched 75% of a particular video are really employed

the Facebook But parties that watch exactly three seconds–not so much.

Some of them probably watched it by mistake and then left right away.

Now take this a step further.

Say you’ve got a video with a large number of views, create a custom audience of beings that watched 75% and then create a lookalike audience.

While that audience will be small, a couple thousand perhaps, Facebook’s able to create a lookalike gathering based off that 75%, who are really engaged.

Facebook’s lookalike audience feature duties pretty well if you’ve got at least a duo thousand video goals in the 75% range.

Where I see it not working as well is in the three-second range, because it could contain people who saw your video by mistake, or left after about 10 seconds because they weren’t interested.

So when Facebook composes a lookalike gathering based off that, it’s plainly not going to be as involved as different groups that watched 75% of your video.

This is super potent and basically…

Video–you have to get it on!

So there you have it, my top targeting tips.

Retargeting is something I’d prioritize implementing( if you haven’t already) ASAP, because…

Custom gatherings and lookalike publics are a gold mine!

It’s the future of Facebook advertising , no question.

And they’re only going to get better.

So don’t delay.

And now that you know the best audiences to target( and retarget ), I recommend taking us up on an over-the-shoulder expedition of…

Our highest-converting ads and campaigns!

After all, targeting your gathering is only one side of the equation.

Now you need to deliver effective ads abusing proven techniques.

And we’ve put together a point-for-point tutorial uncover our exact process in this 100% FREE traffic workshop, which is hosted by none other than Tim Erway, the CEO and co-founder now at Elite Marketing Pro.

Simply pick a season and registry right here.

You’ll discover how you can put together a profitable ad campaign in merely 10 minutes per day with as little as $10 in initial ad spend.

In fact…

You’ll see how this exact formula to turned a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

Hint: building liaisons is a big piece of the puzzle.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic seminar right here .

Until next time,

Matt Baran Director of Customer Acquisition Elite Marketing Pro