http://plumbingmarketingguy.com
WEBSITE
A website for your company is an absolute must! Most likely, customers will reference your website long before they ever call you for service. If your company’s website is poorly done, this may also become their first impression of your work. With the increasing use of smartphones, it is also imperative that your company’s website is responsive, or mobile-friendly. I cannot stress the importance enough of a website for your company.
SEO
This term stands for Search Engine Optimization. Over half of the world uses the Internet on a daily basis. Furthermore, up to 80% of people use a search engine to find a service company on the Internet before they make a phone call. If your company is easily found using these search engines, there is a good chance that your company will get that service call. Search Engine optimization is the process of creating organic keywords on search engines in order to get your company to rank on these search engines. What this means is that when a customer types in “plumber in my city” in a search bar, your company will be one of the first ten results. The higher up your company is in the results, the more likely you are to get the service call. For this reason, SEO is incredibly successful at building your business.
MAP OPTIMIZATION
This plays an important role in local Internet marketing. A prospective client may use a search engine browser or map application on their phone or computer to find a plumbing service nearby. By optimizing your map listing, your company will show up on the map during that search for “my city plumber”.
PPC
This term stands for pay-per-click. You are familiar with these, although you may not know it, if you have ever used a search engine at all. The ads you see at the very top or perhaps on the sides of a search engine page, which are often highlighted in yellow, are pay-per-click ads. These ads can be purchased from the search engine company using an auction-type system. You create an ad for your company and place a bid with AdWords, who will then approve or reject your ad based on the quality of the ad. How your bid compares with your competitors will determine whether or not and how high your ad will be listed in the pay-per-click ad section. This is a fast and effective way to get more business, but it does require some financial input from your company.
SOCIAL MEDIA
It is a proven fact that it costs less to keep a client than it does to gain a new client. Almost everyone across all age groups uses one form of social media or another. Along with providing your excellent service, you could create lifetime customers by implementing social media in a way that ensures their loyalty to your company. By using social media, you stay visible to your customers so they remember to call you when they need your plumbing services. People often do business with someone they know, like or trust, so by using social media you are creating this relationship. Since most people use smartphones, especially for social media, access to your company is right at their fingertips. Because of this, social media can drastically increase your customer retention.
