The “membership” enterprise fashions of Netflix, Weight Watchers, and different business giants revealed—and the way you should use them to steer your organization to the highest of the meals chain
For many years, shoppers and companies have joined golf equipment, purchased merchandise and accessed providers utilizing a subscription mannequin. But it has solely been in recent times that the mannequin has been reworked and perfected via large modifications in know-how.
The Membership Economy exhibits how nimble corporations that target ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or providing entry as an alternative of simply “possession,” organizations can leapfrog business leaders. In phrases of strategic enterprise fashions, that is one that permits for breakthrough progress. With nice case research from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and extra, this e-book will present you how one can radically rethink how your group can construct loyalty, viral progress, and recurring income.
