Ryan Lee was early to the online marketing game, and inspired James with his recurring subscription membership model.
After a period of absence from the membership market, he’s come full circle, and shares what he’s learned with James.
Want help growing your business while enjoying more free time? Find out more at https://youtu.be/2bmkHY41dew
Resources mentioned:
Work Less Make More (James’s book) – https://www.jamesschramko.com/book
Episode with Chris Evans – https://www.youtube.com/watch?v=ul1q5U-3qa4
When James reset his brand – https://youtu.be/CJpraezCakA
Kleq – https://www.kleq.com/?utm_source=JS&utm_medium=Link&utm_campaign=JS_Podcast&utm_content=Episode1002
Jay Abraham – https://www.jamesschramko.com/jay-abraham
Rev share deals – https://www.jamesschramko.com/revenue-share-deals-a-lucrative-online-business-model
Ryan’s website – https://ryanlee.com/
Email is still strong – https://www.youtube.com/watch?v=udxGCwXeBRg
You might also like:
964 – What’s the Best Membership Site Builder for Combining Coaching, Courses and Memberships? – https://youtu.be/U1K3mcSP1bA
Download 10 Tips for Building an Online Business and a Life You Love (and the full PDF transcription)
https://www.jamesschramko.com/business-model-pricing-packaging/1002-the-evolution-of-internet-marketing-and-recurring-subscriptions-with-ryan-lee
00:00 – Intro
01:55 – Ryan caught James’s attention early in James’s online career, already doing the membership model.
03:15 – James’s guest can trace his internet journey from ’98.
07:11 – After hitting a sort of peak, Ryan’s business growth took some hits.
11:43 – After starting a supplement company and selling it, Ryan is enjoying freedom.
13:34 – People seem to want what others have, whether it’s e-commerce or a membership based business model.
16:30 – The business and life model that works for you can change over the years.
19:16 – Some people are all about hustle. Others know there’s more to living.
23:52 – Ryan’s membership business model used to be about volume; now he takes a more targeted approach.
27:01 – James’s commitment to innovation has served him well. That said, some things haven’t changed.
29:30 – The 3 C’s of membership were Ryan’s idea, and James now gives credit where it’s due.
30:33 – Some lessons take a decade to learn – as a business mentor, James can share a few.
32:59 – Too many people are obsessed with the tech of business. Here’s what our two marketers say.
35:12 – Partnerships and cars in motion occupy James today.
38:14 – These are the things Ryan and James prioritize (hint, money isn’t one).
41:59 – Multiple price tiers are useful, but what is low, and what is mid?
43:41 – People are making astonishing sums of money on YouTube, in some surprising ways.
48:24 – This is what you can take away from this episode…
51:18 – Ryan is in a place now where business is much more enjoyable.
Connect with me
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