Cada peldaño de la escalera representa un grupo de consumidores más involucrados en Grounswell que el peldaño anterior. Traducción por MindProject de "The Social Technographics […]
From Altimeter Group Report: "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media," by Rebecca Lieb and Jeremiah Owyang. Download the […]