There are legal guidelines of nature, so why should not there be legal guidelines of selling?
As Al Ries and Jack Trout—the world-famend advertising consultants and bestselling authors of Positioning—word, you’ll be able to construct a powerful airplane, however it’ll by no means depart the bottom in case you ignore the legal guidelines of physics, particularly gravity. Why then, they ask, should not there even be legal guidelines of selling that have to be adopted to launch and keep profitable manufacturers? In The 22 Immutable Laws of Marketing, Ries and Trout supply a compendium of twenty-two progressive guidelines for understanding and succeeding within the worldwide market. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these useful insights stand the check of time and current a transparent path to profitable merchandise. Violate them at your personal danger.
Used Book in Good Condition
