That’s a Wrap: MozCon Virtual 2020 Day Two Recap

Posted On Jul 22, 2020 By admin With Comments Off

Wow! What a crazy razz MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people.

Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an exceptional event for certain, but one we won’t be forgetting any time soon.

As ever, the speakers dished up some blaze sizzling content( including an actual movie ). We can’t wait to share some of these takeaways with you!

Britney Muller — Accessible Machine Learning Workflows for SEOs

Britney started off by assuring everyone that they utterly can use machine learning. She knows this because she was able to teach her dad how to use it!

Let’s jump right in.

Basically, machine learning can be used for a good deal of things.

There’s endless possibilities w/ #machinelearning: Some cool things: – AI-generated faces- Auto-excuse generator( need that) Leveraging for SEO: – Keyword research – Forecasting time series- Extracting entities and lists from URLs- Internal link analysis #mozcon

— Seer Interactive (@ SeerInteractive) July 15, 2020

Britney intimates starting with a notebook in Colaboratory for increased accessibility. She showed us to do the basics like upload, import, and download data before mounting into the enjoyable trash 😛 TAGEND Use Google NLP API to extract entities and their lists from URLUsing Facebook’s Prophet data for time-series predictionsKeyword research consuming Search Console Data and a filtering role

Honestly, well surprised at how easy she made machine learning look. Can’t wait to try it ourselves!

Izzi Smith — How to Be Ahead of the( CTR) Curve

Not all clicks are created equal! While you may want as many clinks as is practicable from the SERP, there’s a specific type of click you should be striving for — the almighty long click.

“What is a sounds without the intent to be there? ”

Google’s patent clearly states that reactions to search results are estimated, and short interactions( sounds) can lower rankings while longer interactions( clicks) can be achieved through higher rankings.

Great point by the wonderful @izzionfire – are concentrated on the “long clicks” – the ones where consumers spend a long time on your sheet after clicking your result.Google tends to show reactions for the “short clicks” within the SERP – if it doesn’t now, it will soon. #MozCon pic.twitter.com/ mCvWUpDTKQ

— Lily Ray ???? (@ lilyraynyc) July 15, 2020

Are you ready to track your clinks and working on this? Good! Izzi broke it all down for you 😛 TAGEND Pull your data from Google Search Console, specific by using their API.Know what you are looking for BEFORE getting into the data.Look for these decorations 😛 erformance-based core update affects — decrease in positions and impressionsIdentifying Irrelevant standings — large-scale thought spike( with low-grade CTR) then a sharp decline in impressionsLosing SERP feature — a sharp-worded decrease in CTR and a drop in impress

Izzi, you’re a rockstar! We can’t wait to go play with all of our data later.

Flavilla Fongang — How to Go Beyond Marketing for Consumers: The Value of a Thriving Brand Ecosystem

Flavilla is a true gem. Instead of focusing on the top of the funnel, she focused on how we can impede clients coming back.

She told us that “business is like love”. You don’t want to move too fast. You don’t want to move too slow. You have to add value. You have to keep things exciting.

“Your patients don’t continue buying from you because you meet their anticipations. They do it because you Excess them.” It’s like fallen in love. — @FlavillaFongang #MozCon pic.twitter.com/ S4RwlkC6pp

— Sarah Bird (@ SarahBird) July 15, 2020

Flavilla challenged us to find what manufactures us impressive:

Can you furnish a unique suffer? Can you create a community? Can you render integrations? Can you partner with beings to accompanied something new?

Really sit down and think about why you started your brand and reflect on it. If you build a label parties come back to, you’ll have far less to worry about.

Brian Dean — How to Promote Your Content Like a Boss

We lastly did it! We came Brian Dean to speak at an SEO conference.

If you don’t know him by now, you haven’t been researching hard enough. Brian is a master of content creation and marketing.

It wasn’t always that course, though. Brian’s firstly blog never took off because he spent more period causing content than he did promoting it. Once he recognise just how important promotion was, he went all-in and discontinued up deriving the benefits.

This year, he lastly agrees with us some of his Jedi-like advertising tactics.

7 promotional strategies1. Create for the linkerati( bloggers+ journalists) 2. Expanded social posts3. Avoid JarJar outreach4. The Jedi mind trick5. Hyperdrive-boosted Facebook posts6. Infiltrate scarif: subreddits7. Hack the Halonet: click to tweet links @backlinko #mozcon

— James Wirth (@ jameswirth) July 15, 2020

He shared numerou tips-off for each of these strategies, but here is a rapid epitome 😛 TAGEND Social sites hate it when you affix joins. Instead, razz the contents with a “hook, head, summary, link, call-to-action”.Ask journalists or bloggers if they’d be interested in reading your bits, but do so before you produce it to take some pressure off.Actually personalize your outreach by mentioning something on the contact’s site.Boost Facebook uprights with abundant booking to gatherings who have interacted with previous posts.

Just implementing one of these tricks could change the mode your content is received by the internet. Who knows what could happen if you implemented all of them?

Joy Hawkins — Google My Business: Battling Bad Info& Safeguarding Your Search Strategy

Not everyone does local SEO, but if you do( or if it ties into whatever it is you do at all) you’re going to want to buckle your seatbelt.

Joy showed us some of the revelations she was able to draw from a large study she did with her team. They had noticed a major variance in the data between Google My Business and Google Search Console, and is ready to get to the root of it.

TL ;D R version of @JoyanneHawkins representation at #mozcon Don’t rely Search Console notions, y’all

— Greg Gifford (@ GregGifford) July 15, 2020

Joy shared some major findings 😛 TAGEND Google My Business “views” are plenty of different things( not just the traditional marks we’re used to tracking ). Mobile examines don’t show website icons in the local pack.The search inquiries that is an indication in GMB are different from the ones that are shown in Search Console.Explicit intent does not always want higher intent than implicit intent

If you work in regional pursuit, Joy wants to challenge you to move away from views and Search Console notions. Instead, focus on the search data that GMB provides for keywords and on click data in Search Console.

Michael King — Runtime: The 3-Ring Circus of Technical SEO

In true Michael King style( with a ton of flare ), he showed us just what’s possible at a virtual meet and blew our thinkers with technical SEO awesomeness.

That moment you think you kinda know technological SEO and then you realise @iPullRank at #MozCon. Mind. BLOWN.

— Lauren Turner (@ laurentracy_) July 15, 2020

We watched “Jamie” get through the three echoes exerting slick techniques.

How do you marks which keyword on a site owns a URL? -Position-traffic-Linking authority metricsUse on all ranking pages to determine best URL for each keyword on the site, then adjust anchor textbook as needed @iPullRank #MozCon

— Jennifer Slegg (@ jenstar) July 15, 2020

All Google produces have services you can connect to via ABScript – you can create a full data ecosystem, all via basic JavaScript @iPullRank #MozCon

— Ruth Burr Reedy (@ ruthburr) July 15, 2020

@ipullrank #seo #mozcon #techseoholy fizzle Ebay improves internal associates programatically to boost rankings from page 2 to sheet 1.

— Noah Learner (@ noahlearner) July 15, 2020

There were so many of these, friends!

The thing is, all of this has been out there and accessible, but as Mike says in Runtime, “Doing things the same way everyone else does them is going to get you everyone else’s causes. Do things your own way.”

Dana DiTomaso — Red Flags: Use a Discovery Process to Go from Red flag to Green Lights

The idea of breakthrough is not a new one, but Dana came ready to shine a brand-new light on an old tactic. Most of us do minimum study before were to accept do a project — or at least minimum compared to Dana and her crew!

These are just a few questions from Kick Point’s breakthrough process 😛 TAGEND If there were no drawbacks, what the hell is you want to be able to say at the end of this project? Which of these metrics feigns your accomplishment report? What does your best day ever definitely sounds like? What didn’t work last-place era?

The discovery process isn’t just about talking to the client, though, it’s about doing your own research to see if you can find the hurting points.

Actually testing your client’s transaction process.I exclusively do that when setting up eCommerce tracking and test the buying pilgrimage for customers.Go beyond what data suggests and visualize for yourself how you stack up to your competitors.Brilliant @danaditomaso #MozCon pic.twitter.com/ dkz2 1fK1kd

— nikrangerseo (@ nikrangerseo) July 15, 2020

As ever, Dana shared some true masterpieces that are sure to conclude our industry better.

David Sottimano — Everyday Automation for Marketers

David brought us automation greatness all the way from Colombia! There were so many practical applications and all of them required little to no coding:

Wit.ai for scour purport classificationUsing cron for scheduling things like scrapingWebhooks for overstepping dataCreating your own IFTTT-like automation using n8n. io on Heroku

We got to see live demonstrations of David do each of these things as he clarified them. They all seemed super user-friendly and we can’t wait to try some of them.

#mozcon @dsottimano throw one tonne of automation lore and showcasing @bigmlcom capability pic.twitter.com/ p3gWVBbWX5

— John Murch (@ johnmurch) July 15, 2020

Oh yeah, David also helped us build and release the Moz API for Sheet!

Russ Jones — I Wanna Be Rich: Attaining Your Consultancy Profitable

Most business fail within their first 5 year, and that outage often comes down to business decisions. Now, Russ doesn’t enjoy all of this decision-making, but he has learned a few things from doing it and then realizing how those decisions affect a business’s bottom line.

The number one way to become more profitable is to cut costs. Russ looked at cutting costs by having fewer full-time works, renting/ owning less infinite, compiling leadership mutates, and trimming indications of service.

When it comes to actually bringing in more money though, Russ indicates 😛 TAGEND Adding new busines linesRaising pricesAutomating tasksAcquiring brand-new business

At the end of the day, Russ cooked it down to two things: Don’t be afraid to change, and experimentation when you can — not when you must.

If you experiment only when you have to, you’re going to fail. If you experiment now, when you can and don’t wait until you must, occasions are you’re going to grow, succeeded and beat out your opponents. @rjonesx #MozCon

— Amy merrill (@ MissAmyMerrill) July 15, 2020

Heather Physioc — Competitive Advantage in a Commoditized Industry

SEO is not dead, it’s commoditized. A strong thread to start off a presentation! We can always count on Heather to bring forth some real business-minded takeaways.

First, she helped us understand what a competitive advantage actually is.

Competitive advantages ought to be: – Unique- Defensible- Sustainable- ValuableConsistent @HeatherPhysioc #MozCon

— Melina Beeston (@ mkbeesto) July 15, 2020

Then, it was time to go through her competitive advantage framework.

Steps to having a competitive advantage( not only linear though – it’s a cyclical process) via @HeatherPhysioc #Mozcon pic.twitter.com/ W0ZBAduKHP

— Alan Bleiweiss (@ AlanBleiweiss) July 15, 2020

As we went through this framework, Heather apportioned A Mas of homework 😛 TAGEND Examine your symbol: What do you do? Who do you suffice? Why? Find the patterns within the answers.Write a symbol statement.Activate your advantage: How can you live it amply? What things can’t you do in support of your purpose? How will you know you’re putting it to work?

She mentioned a lot of immense tools throughout her production. Get a list of those tools and access to her slides here.

Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss?

Have you ever thought about who holds the fate of the CMO in their hands? Wil started out by said the CEO, CFO, and CIO actually have far more power over market than we give them credit for. While they all know that data is what will make their businesses successful, they likewise harbour keys to our success: fund, IT teams/ implementations, kill authority.

The issue we face isn’t that we don’t know what we are doing, but more so that we don’t know how to communicate it.

“I don’t know a whole lot of CEOs that predict Search Engine Land, but they’re the ones that write our checks.” – @wilreynolds So instead of throwing color at our least-favorite words the c-suite employs, we may want to make sure non-SEOs understand our value. #MozCon pic.twitter.com/ S6fClFevZo

— James Wirth (@ jameswirth) July 15, 2020

How can you show up to talk the talk and walking the stroll? Use your data, and use it to give the customers a expression at the table( something all administration crews are attempting to achieve ).

SEO+ PPC+ Analytics+ CRM= magic @wilreynolds #mozcon pic.twitter.com/ JICfWiOB3X

— Jason Dodge (@ dodgejd) July 15, 2020

Wil’s team has done an amazing profession streamlining and substantiating this process for all of us in rummage. If you haven’t more, we most suggest checking out their blog.

That’s a fold

Folks, this was fun. We’re so happy that we could bring people together from all over the world for two days during this crazy time.

While there weren’t any Roger hugs or fist pumps, there were still lessons learned and friendships represented. It doesn’t get any better than that. We hope you feel the same.

If you were able to attend the live meet, we would love to hear your thoughts and takeaways! Be sure to take time to reflect on what you’ve learned and start plans for implementation — we want to see you make a difference with your new knowledge.

Until next year, Moz followers!

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