www.intersectionconsulting.comAs social media starts to weave itself into the fiber of corporate culture, companies are beginning to recognize the need to make organizational changes in order to evolve as social businesses. One area where this is gaining importance is Human Resources. The emergence of new social media roles and how they are integrated into the structure of an organization can have a huge impact on the success of social business initiatives.
As businesses begin to experiment with assembling social media teams some will leverage existing employees, using a corner of the desk approach to gradually embed learning and build capacity, while others will look to hire new staff. Either way, how do you know which employees are best suited for these new roles?
It would seem logical to attach social media responsibilities to existing departments i.e. Marketing, Communication, Web Team, etc. But is this silo approach the most effective? It might make more sense to organize social media teams based on employee personality and the nature of the role vs. physical location or departmental boundaries.
Posted by Intersection Consulting on 2011-05-19 20:46:15
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Tagged: , social media , social business , HR
