Social Media – The New Backbone to the Internet
Social media includes any website or application that allows a great deal of interaction with others. These sites include bookmarking and networking sites. Bookmarking sites are basically where you can add your favorite links and share them with others, while networking sites are much more intense with multiple ways to interact.
The rise in internet connection and usage has given way to more isolation for people. Rather than be out meeting people face-to-face, which takes a lot of time, social media has given busy people the way to connect with others in minutes. In this age of people not even knowing their neighbor’s name, this helps people to still socialize with others.
As technology has advanced, more and more people have devices that are internet capable such as smartphones or iPads. This enables people to access the various social media sites from just about anywhere. People post quick messages to these sites from their cars, from the office or even while out shopping.
According to a recent Nielsen survey, approximately 22% of all internet time is spent on the various networking and bookmarking sites. That’s more than 1/5 of all time on the web! The same survey showed that 3 out of every 4 people who use the internet spend some time on at least one social media website. This means that more people are using these sites than doing anything else on the web.
These sites are where your customers and prospects are spending their time. If you want to get your brand known and broaden your customer base, you need to be there with them. However, you must learn the proper ways to utilize social media in your advertising and promotion or you’ll fail miserably.
Doing nothing but pitching product after product will not get you very far at all with these kind of sites. In fact, it could get you booted out of most of them as it will be considered spammy. Instead of looking at these types of websites as places to sell, you must think of them as places to interact with your customer base.
The social media sites are where you go to build your credibility and build your brand. You need to gain trust before you focus on gaining revenue. Once you’ve established a bond or connection, that’s when the power of these sites comes into play.
The real power of social media is when your “friends” or “followers” trust you and recommend you to their “friends” or “followers”. As more of them interact with you, this activity is seen by their groups. This helps spread word of what you stand for as a company and increases your name recognition.
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