www.intersectionconsulting.comDragonflies have a unique ability to maneuver in multiple directions during flight due to the fact that their four independent wings work in unison.
This visual was inspired by The Dragonfly Effect – Quick, Effective, Powerful Ways to Use Social Media to Effect Social Change written by Jennifer Aaker and Andy Smith. I love the dragonfly concept and thought it also represented the perfect metaphor for connecting the major elements of social media strategy: 1. Social Environment; 2. Strategic Planning; 3. Tactical Implementation; 4. Ongoing Management
Posted by Intersection Consulting on 2010-07-30 14:20:26
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Tagged: , social media , dragonfly effect
