www.intersectionconsulting.com“Democratizing” social media allows organizations to leverage employees, customers, vendors and other brand influencers to stretch social capacity – expanding the content and communication base to help nurture awareness, influence, engagement and action.
This visual was inspired by an interview I saw with Scott Monty, social media trailblazer at Ford. He brings up a great point about the challenges presented by time and scale – to be successful, social media needs to be channeled across the whole organization…not through just one person or department.
Posted by Intersection Consulting on 2010-02-27 19:18:39
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Tagged: , social media , social capacity , social media strategy , Scott Monty
