www.intersectionconsulting.comYour organization’s number of Facebook fans, Twitter followers or blog subscribers doesn’t mean much – the asset lies in the size of your engaged audience.
Just because you have a huge network, doesn’t mean you have a community. In order to fuel word of mouth and nurture advocacy, organizations need to:
* Invest resources in learning about the information needs and online behaviour patterns of their audiences.
* Develop pilot projects that test ways to harness and engage influencers.
Posted by Intersection Consulting on 2011-01-15 17:03:58
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Tagged: , social media , social media engagement , brand advocacy
