www.intersectionconsulting.comI agree that "shortening the engagement curve is about being top of mind faster" and "using more than one channel/stream shortens your brand engagement curve" (Shane Gibson). However, it’s also important to be mindful of return on time invested. There are so many channels available – figure out your social media objectives and engage in as many platforms that make sense.
Posted by Intersection Consulting on 2009-09-08 22:29:52
[shock_spots id=”2726″]
Tagged: , social media , shane gibson , brand engagement , visualization
