It’s not all about numbers. Social Influence is about reach (number of people an influencer can easily activate a channel to), but there’s also another fundamental aspect: affinity.
Affinity represents the impact an influencer can make on the audience and it’s defined by strong interpersonal ties.
Posted by stefanomaggi on 2009-05-25 19:27:16
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Tagged: , interpersonal tie , influencer , Social Influence , reach , affinity
