Should You Hire an Adwords Expert
Will it be worth the money to hire an Adwords expert? The answer depends on how much work you’ve put into your pay per click advertising so far. Also, how much money you have and how much help you’ll actually get from the Adwords expert are important considerations.
Google Adwords is the top pay per click advertising company on the Internet. But it’s far from the only one. Yahoo! Search Marketing and Microsoft Ad Center are the other two that make up the top three. And there are dozens if not more of other pay per click companies to choose from.
A Google Adwords expert is someone who claims to be knowledgeable when it comes to Google Adwords specifically. Chances are that someone who knows the ins and outs of Adwords is also proficient in the entire pay per click arena. That person could also help you formulate a successful PPC campaign with any of the other companies, too.
But by their own definition, they’re an Adwords expert. So look at your Adwords campaign and decide what exactly you want to get out of it. If that seems like a silly question, it’s not. Of course, you want to get traffic, but you need to be more specific than that.
Do you want a certain number of sales per day or per week? Or maybe you want a certain number of people to sign up for your mailing list per day or per week. They will be the ones who are more likely to make purchases from you in the future, after all.
Look at your goals and your current statistics to see how far away from those goals you really are. Do you think you can make the adjustments necessary yourself to get you closer to those goals?
It’s important to be reasonable. If your budget is $10 per day, and you average about 3 sales per week, then deciding that you want 20 sales per week out of that same budget may not be a reasonable goal. You may have to adjust your budget as well as your keywords and your message to up your sales considerably. Even an Adwords expert can do only so much within a certain budget.
When you’ve decided on a reasonable, achievable goal, then do some keyword research on your own. You might try a tool like PPC Web Spy that shows you your competitors’ Adwords keywords. There are several free and low cost keyword tools available online, as well.
Make sure your website is helpful, friendly and encourages people to come back. If you don’t have a newsletter, then start one filled with information.Your sales message in a newsletter has a better chance of working each time a person sees it.
Experiment with different keywords and even different times of the day for your pay per click campaign. You might reach your goals on your own. If not or if you simply want faster results without the work, then dip into your budget for an Adwords expert.
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