Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously




The End of Assembly Line Management

We’re within the midst of a revolution. Quantum leaps in know-how are enabling organizations to watch and measure individuals’s conduct in actual time, talk internally at extraordinary velocity, and innovate constantly. These new, software program-pushed applied sciences are reworking the best way corporations work together with their clients, staff, and different stakeholders.

This is not any mere tech difficulty. The transformation requires an entire rethinking of the best way we manage and handle work. And, as software program turns into ever extra built-in into each product and repair, making this huge shift is shortly turning into the important thing operational problem for companies of all types. We want a administration mannequin that doesn’t merely account for, however truly embraces, steady change. Yet the reality is, most organizations proceed to depend on outmoded, industrial-period operational fashions. They construction their groups, handle their individuals, and evolve their organizational cultures the best way they all the time have.

Now, organizations are rising, and thriving, based mostly on their capability to sense and reply immediately to buyer and worker behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, main tech specialists and founders of the worldwide Lean UX motion, vividly present how these corporations function, highlighting the brand new mindset and expertise wanted to steer and handle them—and to constantly innovate inside them.

In illuminating and instructive enterprise examples, you’ll see organizations with distinctively new working rules: shifting from managing outputs to what the authors name “end result-targeted administration”; forming self-guided groups that may learn and react to a quick-altering setting; making a studying-all-the-time tradition that may perceive and reply to new buyer behaviors and the info they generate; and eventually, creating in everybody on the firm the brand new common expertise of buyer listening, evaluation, and response.

This partaking and sensible ebook supplies the essential new operational and administration mannequin that will help you and your group win in a world of steady change.










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