Sending Client Proposals for Your Social Media Consultancy Business – What You Need To Do
Social media marketing is one of the latest buzzwords in the field of online commerce and any business, irrespective of its size, needs to get on board in order to promote its product or service in a cost effective manner. Companies are increasingly becoming aware of the fact that there is more to being successful online than just creating a website or blog and having products to sell. Using social networking sites to increase visibility of a company is much preferred because this can be done free of cost. A company with a greater presence on these social networks is also likely to have a better ranking on search engine results since Google has been programmed to take these into account.
If you know how to manage social media effectively then you can make a killing because there is great demand for this highly specialized knowledge. You can offer your services to businesses that need to gain visibility on the internet and also promote certain products. However, you should be prepared to deal with a lot of competition since there are bound to be other people offering the same service.
You should have a very attractive proposal handy for prospective clients. Always ensure that it is customized to their specific requirements. You will not get too far with them if you write lots of generalities. You need to tell them exactly how they will benefit from using social media, preferably by giving examples. It is important to remember that lots of people these days know very little about social networking beyond the fact that they can use it to meet old friends!
You should also demonstrate that you have sufficient knowledge of the industry the client is in. It will help if you provide examples of how its competition is doing business. Make sure that you write about the strengths of your own company and how much experience or knowledge you have in this field.
You must always remember that your client will want to know ‘what’s in it for me’. You should therefore make your proposal by listing out the ways in which the company will benefit by using social media to market itself. If your presentation is not impressive then you have very little chance of getting the business. You will be very successful at your business venture only if you are able to market your services well.
