SELLING THE INVISIBLE is a succinct and sometimes entertaining take a look at the distinctive traits of providers and their prospects, and the way any service, from a house-based mostly consultancy to a multinational brokerage, can flip extra prospects into shoppers and hold them. SELLING THE INVISIBLE covers service advertising from begin to end. Filled with fantastic insights and written in a roll-up-your-sleeves, jargon-free, accessible fashion, corresponding to:
- Greatness May Get You Nowhere
- Focus Groups Don’ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Business Plus
