NOTE: This is a standalone product.
For Principles of Marketing programs that require a complete textual content
Help college students discover ways to create buyer worth and engagement
In a quick-altering, more and more digital and social market, it’s extra very important than ever for entrepreneurs to develop significant connections with their clients. Principles of Marketing helps college students grasp at the moment’s key advertising problem: to create vibrant, interactive communities of shoppers who make merchandise and types an integral a part of their every day lives. To assist college students perceive how one can create worth and construct buyer relationships, Kotler and Armstrong current elementary advertising info inside an progressive buyer-worth framework.
Thoroughly revised to mirror the key tendencies impacting modern advertising, this version is full of tales illustrating how corporations use new digital applied sciences to maximise buyer engagement and form model conversations, experiences, and communities.
MyMarketingLab doesn’t come packaged with this content material. If you want to buy each the bodily textual content and MyMarketingLab seek for ISBN-10: 0133973107 / ISBN-thirteen: 9780133973105. That package deal consists of ISBN-10: 0133795020 / ISBN-thirteen: 9780133795028 and ISBN-10: 0133862097 / ISBN-thirteen: 9780133862096.
MyMarketingLab ought to solely be bought when required by an teacher.
