What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In OMR’s newest annual State of the German Internet keynote, founder and CEO Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer.
—
Subscribe to our OMR YouTube channel: http://bit.ly/OMRyoutube
—
Time Stamps:
The GAFA Companies
1:15 Amazon
2:18 Apple
3:50 Google
5:50 Facebook
7:45 GIX/ EIX (German/European Internet Index)
9:00 Life trough a Marketing Lens
10:40 Consumer Led Revolution
16:50 Arrival of the Flywheel
22:30 The Rise of Dark Social
28:02 Too much Choice
41:00 The Trust Struggle
38:35 Example on how important stars/reviews really are
39:45 Conclusion
—
At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 52,000 visitors in 2019, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: omr.com
—
OMR Daily German: http://bit.ly/OMRdaily
OMR Daily English: http://bit.ly/OMRdailyEn
OMR Podcast: http://bit.ly/OMRpodcast
OMR Jobs: http://bit.ly/OMRjobs
OMR Facebook: http://bit.ly/OMRfacebook
OMR Instagram: http://bit.ly/OMRinsta
OMR Twitter: http://bit.ly/OMRtwitter
OMR LinkedIn: http://bit.ly/OMR-linkedin
OMR Xing: http://bit.ly/OMRxing
