Online Marketing Campaign – Politicians Do It – YouTube, Articles, Social Media – You Should Too
In the last Presidential campaign all the candidates created their own online marketing campaigns. Some campaigns were more effective than others but they all were integral in getting their messages out to a mass audience. Some political campaigns run for more than 2 years, so having an online strategy that constantly feeds out information, promotional materials and ads is ongoing–and vital to getting elected. If you have a business but don’t have an online marketing campaign you should seriously think of starting one now. Once it’s implemented there will be a noticeable increase in eTrafficLane and visitors to your site. If there is a regular feed of new information, promotions, events, get togethers, ads or whatever the case may be, communicated to an audience that fits your niche, then sales and profits will increase dramatically. Marketing online is not complicated, nor is it difficult–and the best thing about it is that it’s free! Here are some tips to get started.
Many businesses, both large and small, publish a website and leave it at that. The problem here is that how will anyone find it unless they already know that it exists? Regular customers just go online and enter a search for your site and locate it easily, but how about the thousands of potential customers who don’t know about you? They can’t buy anything unless their search for a particular item or product happens upon your site by chance.
There are ways to make a business website much more effective. Google, for example, ranks websites, pages, articles, videos, etc. by a complicated algorithm of factors. One of the most significant is what is called a “keyword” or “keyword phrases.” When people search for something online, the more the frequency that certain words and phrases are used in the text and headings of web pages, in the content of articles, the title of videos, etc., the greater the chance that it will appear closer to, or even on the first page of Google’s rankings.
You can learn how to research this for yourself by going to one of several free keyword sites called NicheBot Classic. Just enter in a word or a phrase and see how often that search comes up per month. Familiarize yourself with keyword research. You can incorporate it into all aspects of a social media marketing campaign.
