Years ago, when we were doing business, the Internet didn’t even exist. Before there was an internet, we had things like the yellow pages and phones that we would dial with a rotary dial. The world has changed, and if you don’t have a website for your business, it’s as if you don’t even exist. Your website is the first place that somebody’s going to search to find you so first impressions really do matter.
Marketing online begins with having a name, logo, and a website. Your website needs to look good. Your business has to have a name, and then choosing logos or even the font style that you use are all critically important to your success. When you have a website but didn’t connect those dots through Google, it won’t know how to direct people to you.
You also need to use a SEO, Search Engine Optimization or keywords. When somebody is searching online, they put in keywords like: assisted living, elderly, or senior housing. If your website has the proper keywords and SEO system optimization, and it’s optimized properly, people are going to be able to find you easier. Most people don’t understand that, even in this industry, the ability to be found electronically is critically important to your success.
Go here for more information:
http://www.assistedlivingnetwork.com
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https://itunes.apple.com/us/podcast/assisted-living-networks-podcast/id1360517721?mt=2
