Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future




The ALL NEW 2017 version of the Wall Street Journal bestseller Non-Obvious that includes 15 NEW tendencies and up to date scores of over 60 beforehand predicted developments!

  • What sudden insights can a holographic Holocaust survivor and a Japanese movie about soy sauce supply us about profession improvement?
  • How do self-repairing airplane wings, contact-enabled “skinterface” tattoos and sensible locks predict the subsequent trillion greenback business?
  • What can the shocking reputation of an odd Norwegian TV present and the rise of “quiet consuming” in Spain train us about shopping for conduct?
  • The solutions to those questions is probably not all that apparent. And that’s precisely the purpose.

    For the previous S years, advertising skilled and Georgetown University Professor Rohit Bhargava has curated his greatest-promoting listing of non-apparent tendencies by asking the questions that the majority development predictors miss. It’s why his insights on future developments and the artwork of curating developments have been utilized by dozens of the most important manufacturers and organizations on the planet like Intel, Under Armour and the World Bank.

    In this all-new seventh version, uncover what greater than one million readers have already got: methods to use the facility of non-apparent considering to develop your enterprise and make a much bigger impression on the earth.

    Here is a snapshot of developments featured within the report:

  • Fierce Femininity – As gender continues to grow to be extra fluid, fiercely unbiased ladies are more and more portrayed as heroines, seen as position fashions and altering the world.
  • Passive Loyalty – The ease of switching from model to model continues to empowers shoppers – forcing manufacturers to get smarter about incomes true loyalty of perception versus loyalty of comfort.
  • Robot Renaissance – As the utility of robots strikes past manufacturing and into the house and office, they undertake higher human-like interfaces and even might have micro-personalities inbuilt.
  • Moonshot Entrepreneurship – Inspired by visionary entrepreneurs, extra organizations assume past revenue and give attention to utilizing enterprise to make a constructive social influence and even save the world.




  • In complete, the Non-Obvious 2017 Edition options 15 all-new developments for 2017 throughout H classes together with Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The guide additionally includes a detailed part with a evaluation and score for greater than 60 beforehand predicted tendencies – with longevity scores for every.

    As with the unique model, this re-creation of Non-Obvious additionally delves into the curation course of the writer has used for years to construct his Trend Reports and takes readers behind the scenes of development curation (a lot to the delight of previous readers who’ve been asking about this for years), and present them the methodology they will use to foretell the longer term for themselves.

    Isaac Asimov as soon as wrote that he was not a velocity reader, however he was a velocity understander. If you need to enhance what you are promoting or your profession by seeing these issues that others miss, and turning into a velocity understander for your self, this e-book might help you get there.







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