Introduction to Internet Marketing – Internet Lead Generation

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Most marketing methods have the same immediate goal in mind: getting traffic to a web page. This web page could be either a sales/order page or a lead generation page. Since sales is a relatively straightforward topic and lead generation is at the forefront of immediate internet marketing goals, we’ll be focusing on all the variations of lead generation.

At the top of the lead generation list is email list building. They say “the money is in the list” and it’s true. The most common method of email list building is to send traffic to a lead generation page of some sort. Typically, this is a landing page pitching some sort of free offer or “lead magnet” in exchange for a person typing their email into an opt-in form. This opt-in form might also ask for a name, since personalised subject lines are known to increase open rates by around 30%. In addition to a traditional opt-in form which often sadly leads to low quality email addresses that are rarely checked or even fake names and emails, there are two recent developments that have allowed marketers to increase the quality of the contact info they collect.