A Landing Page Elements That Will MAKE OR BREAK Your Page | Marketing Mastery with Justin Rondeau

This week, Justin Rondeau, General Manager for DigitalMarketer, goes over the 4 elements of a landing page that will make or break your page (and your conversions on the page).

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Here are the 4 elements of a landing page that will make or break your page.

Landing page element #1: Your Offer

The offer breaks down into four critical points:

– Clarity
– Scent
– Relevance
– Visualization

Ask yourself whether what you’re showing is desirable and you’re CLEARLY articulating WHAT IT IS and WHAT’S IN IT FOR YOUR PROSPECT.

Landing page element #2: Your Ask

Your ask needs to be evident. Whenever someone hits a landing page they need to know What, why, and what to do next.

Landing page element #3: Trust

People don’t like giving up information, personal OR billing, to people they don’t trust. Unless you’re a well-known brand you don’t have brand authority on your side so you need to build up some rapport.

Landing page element #4: Visual hierarchy

Visual Hierarchy is really about two things:

1. Message Sequencings
2. Visual Cues