Through ongoing analysis into college students’ workflows and preferences, MKTG from 4LTR Press combines a simple-reference, paperback textbook with Chapter Review Cards, and an revolutionary on-line expertise – all at an reasonably priced worth. New for this version, college students discover MKTG anyplace, anytime, and on most units with MKTG Online! With the intuitive StudyBits™ performance, college students research extra successfully and may visually monitor their very own progress. Coupled with simple course administration, evaluation, and analytics for instructors, MKTG with MKTG Online engages college students of all generations and studying types, and integrates seamlessly into your Principles of Marketing course. MKTG options up to date statistics and examples all through the normal textual content and features a boosted assortment of on-line evaluation content material inside the Online expertise. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching query.