The 10 Most Engaging Topics on LinkedIn in 2020 [+Viral Examples]

Posted On May 4, 2020 By admin With Comments Off

It’s no secret that LinkedIn operates one of the largest professional networks on the Internet.

In fact, the platform has 690+ million the participants in over 200 country level countries.

That’s why it’s important for marketers to actively participate on LinkedIn. But how do you get your network to engage with your affixes?

Below, we’ll discuss the top 10 most engaging topics on LinkedIn, how sure-fire content types go viral, and the social sciences behind why. Plus, we’ll dive into examples that picture you how to execute berths like this.

1. Sensational Info-tainment Videos Posts

Video content has been increasing in popularity on social media locates like Facebook and Instagram over the last few years. On LinkedIn, it’s no different.

In fact, 75% of purveyors polled said LinkedIn video content is a successful way of contacting target audiences.

Example: LinkedIn Live( Mall Edition )

This example actually pushes the border of LinkedIn video content creation.

In this viral video, I literally approached the thousands of strangers at the mall and ask questions for “1 five minutes on their calendar to discuss synergies that may exist.” This is perhaps the single most terrifying word of all-time on LinkedIn, so I decided to take it from the inbox to the streets.

For context, I head request generation at Nextiva, a cloud communications company. This video has absolutely nothing to do with Nextiva, or our products and services. So what’s the stage then?

It’s simple — to remain top of thinker among the B2B society and become an evangelist for the Nextiva brand.

LinkedIn is no longer about exactly selling and prospecting. Driving firebrand presence and audience engagement is the new normal.

Content Overview

Info-tainment located video, with supporting text

1,467 actions

607 commentaries

Why did it become viral?

Communicates a highly relatable theory with a comedic construction.

It’s a brand-new raise of social media content for B2B labeled as “info-tainment.”

Delivers attention to a widespread issue — LinkedIn spam.

Offers practical takeaways for a clearly defined audience( B2B sales professionals ).

Has an element of sensationalism. Not many have the fearlessnes to approach strangers at the plaza and ask them for “1 five minutes on their docket to discuss synergy.”

2. Relatable Humor Posts

When parties are scrolling through social media, they like to see content that they can relate to. Even more, they like to see content that obliges them laugh.

If you can do both of those things in a LinkedIn post, you’ll watch plenty of engagement.

In the instance below, Corporate Bro does precisely that.

Example: Things New Sales Reps Say

Ah, good old Corporate Bro. What would a LinkedIn post be without him? He’s arguably one of the biggest internet superstars in the world of B2B social media marketing. His amusing take on sales rep office banter has earned him prominent arranging on this list.

Content Overview 😛 TAGEND

Video announce with patronage verse

1,197 actions

398 observations

Why did it see viral?

Flat out, this video is just hilarious and supremely innovative.

It’s widely relatable and addresses a specific audience( B2B auctions professionals ).

The video is pure “info-tainment.” This is a proven programme for LinkedIn.

It’s shocking. This material is radically different from what’s out there, it is therefore stands out.

Exaggerated sensationalism — it foreground countless stereotypes behind the “bro” marketings culture.

3. Heartwarming Story Posts

Everyone ardours a heart-warming story. If you use emotion in your uprights, you can stop books participated and leave them lack more.

Example: $ 4 In My Bank Account

Shay Rowbottom is one of the most prolific B2B content designers on LinkedIn. Her strategy is simple, more genius. She takes most relatable and easily digestible abstractions, and recreates them with feeling and info-tainment.

In this berth, she shares a flashback to where she was 8 years ago — with precisely$ 4 in her bank account.

Content Overview 😛 TAGEND

Image berth with feeling headline

1,502 actions

310 mentions

Why did it remain viral?

Everyone loves a good, old success fib with an feeling gyration. This hands only that.

Most entrepreneurs have been broke before. This is widely relatable among that gathering.

She actually saved the screenshot from the working day, and shared something profoundly personal.

It’s surprising, and also highlights that success doesn’t really happen overnight.

It provokes inducement and positive sensation. Heart-warming storeys tend to perform well on LinkedIn.

4. Challenging Conventional Wisdom Posts

As you watched in the instances above, info-tainment and humor-based videos with some contention tend to perform well and grab lots of engagement.

Text-based affixes that challenge conventional wisdom consider similar results.

Example: Lead Generation vs. Demand Generation

Chris Walker is a rising star on LinkedIn. He’s got a truly unique and outside-the-box perspective on B2B marketing. Walker is becoming a voice of rationale, announcing out broken and outdated commerce tricks that don’t labor anymore. People desire him for his ruthless ability to say what everyone is thinking, but doesn’t want to admit.

In this upright, Walker suffices up an epic outage of extend generation versus expect contemporary. He grants a fresh position that advocates companies should stop creating content solely for head captivates, and should alter to a more customer centric policy which places emphasis on lower head velocity, but higher close rates.

Check out this 90 instant “State of Demand Gen” interview for deeper insight on this topic.

Content Overview 😛 TAGEND

Old institution vs. new clas theme

1,378 actions

243 comments

Why did it extend viral?

This material addresses tons of existing disarray between two different commerce concepts.

Walker offers most tactical examples of how the two hypothesis drive: old school versus new school.

Assuredly, this is a contentious topic among B2B sales& marketing.

It challenges conventional wisdom, it creates an arena for healthy debate.

5. Question Posts

Asking questions can get your readers hired. Everyone wants to chime in and be a part of the conversation.

That’s why you should ask questions at the end of your announces. This is a sure-fire way to drive high engagement.

Example: Wrong Email to 1 Million Recipients

Adam Goyette is a leader in B2B marketing, serving as the CMO of Help Scout. This impressive post germinated to become a total atomic bomb. It virtually broke the internet with such an extraordinary response exclusively driven by prompting the public to share their most mortifying and vile undertaking stories.

Content Overview 😛 TAGEND

Question based material with a strong feelings steal

5,025 actions

474 mentions

Why did it croak viral?

Incredibly undertake topic, provoke shot by a question.

Flips the narrative by concentrates on outages( beings on LinkedIn tend to brag about their winnings ).

Goyette offers vulnerability by sharing an embarrassing act story. Most beings don’t do that.

Use of numerical illustrations. 1 million email recipients. This causes a bigger impact in his fib.

6. Data-driven Perspective Posts

Content with numerals that prove a stage, or data points from ventures/ action studies always make for an provocative read.

In fact, data-driven announces tend to perform better than rantings and ruling pieces.

Example: The Value of SDRs

Tito Bohrt is a top singer in B2B sales, specific focusing on sales development. He’s a numbers wizard and a specialist in behavioral fiscals. You won’t beat him in a math duel, so don’t try it.

This was an absolute value bomb of a affix that completely made people rethink how to residence price on sales change reps, perhaps the most under-appreciated role in sales.

Content Overview 😛 TAGEND

Numbers-driven deterioration: the monetary value of an SDR

1,332 actions

217 commentaries

Why did it go viral?

Data-driven view that calculates the real value of an under-appreciated marketings responsibility.

Flips the narrative by foreground the financial upside of an SDR.

Powerful use of numbers — e.g. turning $300 k into $7.5 M.

7. How-To Posts

Just like with blog affixes, how-to poles progressing well on LinkedIn.

According to a study byOkDork, which analyzed more than 3,000 LinkedIn posts, how-to and inventory poles act best on LinkedIn.

The example below follows that format.

Example: 3 Things to Avoid in Enterprise Sales

Amy Volas is an emerging enunciate in B2B sales, specifically concentrates on hiring and aptitude acquisition.

She’s known for her outstandingly honest and authentic coming to content creation and networking.

This post, which breaks down three pitfalls to avoid in enterprise auctions, deserved some healthful action. Let’s examine why.

Content Overview 😛 TAGEND

Text located affix, classic roll mode content

430 actions

132 observations

Why did it move viral?

Amazing opening route which includes numerals and forms interest.

3 key takeaways that are powerful and easy to follow.

Explanation behind why each takeaway is important.

Address the “elephant in the room” — Volas shares an honest and real , no BS take on bad trends that are emerging in enterprise auctions.

8. Personal Story Posts

At the core of the inbound technique is being human. This tradition is just as favourite on LinkedIn. That’s why sharing personal narrations is one of the top ways to attract engagement to your berths on LinkedIn.

In the pattern below, Scott Leese shares a personal, prone narrative with a message.

Example: Health Is More Important Than Your Job

Scott Leese is a sales veteran with an affecting track record of success with companies of all sizes.

He’s a sales guru with tons of life knowledge and distinct views. With no astonish, his wisdom-based announces often earn widespread reaction and engagement.

This post from Leese is a heart-felt plea to the business community. He counsels everyone to drop their infatuation with undertaking, and to build health a top priority. He leaves us with an shocking reminder that state truly is wealth.

Content Overview 😛 TAGEND

Story based announce with an psychological hooking

2,615 reactions

227 observations

Why did it get-up-and-go viral?

Powerful opening boundary that addresses the “workaholic” problem among B2B professionals.

Scott shares a deep personal experience seeing his own health, which may serve as a wake up call to others.

He obliges you question your perspective on fund. If you’re sick, what good is coin anyway?

9. Tactical Tips Posts

When beings come across actionable tips, they’re elicited to implement them. Additionally, they’re usually grateful that they came across the tips in the first place.

That’s why tactical tip announces play-act well on LinkedIn.

Example: 1st Time Working From Home Tips

John Barrows is unquestionably one of the world’s best marketings coaches. He’s worked with the most noticeable application companies of the last decade, like Google, Salesforce, Okta, Box, and LinkedIn — exactly to name a few.

He’s a prolific content builder, often recognized for his incredibly authentic and “no BS” tone of voice on LinkedIn. He’s likewise the multitude of the Make It Happen Podcast, where he regularly interviews the top brains in B2B auctions& marketing.

This post from Barrows proposals highly tactical suggestion for those originating the transition to remote work for the first time.

Content Overview 😛 TAGEND

Tactical list-style berth with timely and actionable admonition

1,567 actions

147 comments

Why did it get-up-and-go viral?

This affix is relevant and timely, as he addresses the crisis many people are facing.

This upright is highly tactical, offering step-by-step advice for B2B professionals who have never wreaked from residence before.

He offers a unique perspective on “the worlds largest” underrated working from home aspects, such as the importance of do saunters and creating agreements with your spouse.

He uses the listicle/ dashes format, which is a proven method for maximizing action.

10. Failure Content Posts

Again, parties cherish content that is human and vulnerable. That’s why affixing about collapses can actually disappear viral more than affixes that brag about your success.

Additionally, formerly these announces start viral, people are much more likely to visit your site.

According to Econsultancy, LinkedIn is now responsible for64% of all calls from social media directs to corporate websites .

In the instance below, after James Carbary recounted a story about default, I’ll bet people wanted to watch the Tedx Talk he references.

Example: I Completely Botched My Tedx Talk

James Carbary is one of the most respected articulates in B2B. He’s an outside-the-box type of content creator, and a well-known podcast enthusiast.

One mind-blowing statistic, is that Carbary has personally interviewed over 1,000 B2B marketings& marketing professionals on his podcast.

This post from him offers a viciously honest perspective on failure.

He explains how he recovered from a disaster of epic amount while handing a appearance on stage during his first Tedx Talk.

He completely blanked and forgot everything. He was forced to take out his iPhone and hand the rest of his presentation while speak memoranda off the screen.

Content Overview 😛 TAGEND

Storytelling affix with psychological hook( outage)

1,158 actions

333 criticisms

Why did it fall viral?

Carbary shares a brutally honest perspective on failure, and how to recover from it.

The fib drags you in. The opening line is so good, you want to keep reading it.

The takeaway is potent. “My worst fear happened, and I’m still alive.”

Бонус: Ask Me Anything Posts

Although this is a brand-new format, ask me anything poles are becoming more popular across social media sites.

That’s why Instagram features a question box on Stories and recently came out with a Q& A style of live video.

The same abstraction holds true on LinkedIn. When parties are more likely to get a response, they’re more likely to ask question in the first place. That’s why exerting the ask me anything format is helpful in driving engagement.

Example: Ask Me Anything During a Crisis( for SMBs )

Tomas Gorny is the definition of the American Dream. Born and raised in Poland, he moved to the United District at the age of 20 without speaking any English. Today, he’s an inventor, donor and performs as the CEO of Nextiva.

Many SMBs are facing an extremely difficult road ahead, as thousands of SMBs could be forced into shutdowns as a result of the financial fold which is unfolding privilege before our eyes.

In this berth, Gorny offers entrepreneurs, startup benefactors and SMB companionships the opportunity to ask him anything. He’s been in their shoes before. He’s launched firms during recessions, and knows what it’s are happy to fail.

Content Overview 😛 TAGEND

Ask me anything, with emotion-driven CTA

550 reactions

105 notes

Why did it depart viral?

Gorny shares his personal perspective on slumps and crisis situations with fellow entrepreneurs and startup benefactors.

He solicits questions and offers suggestion, explaining how he overcame the new challenges of loping a business during a recession.

The takeaway is potent. Don’t let go of your spirit, drive and dreams.

If you’ve been doing LinkedIn wrong , now is your opportunity to turn things around. Ditch the sales pitch, and start optimizing for engagement.

LinkedIn is now a broadcasting and material elaboration programme. Use it to enhance your personal brand and drive friendly communications( that may evolve into openings last-minute ). If you’re still analyse LinkedIn as a pure lead-in gen stage, you will undoubtedly fail.