NOTE: You are buying a standalone product; MyMarketingLab doesn’t come packaged with this content material. If you want to buy each the bodily textual content and MyMarketingLab seek for ISBN-10: 0133130592 ISBN-thirteen: 9780133130591. That package deal consists of ISBN-10:0132948931 ISBN-thirteen:9780132948937 and ISBN-10: 0132952343 ISBN-thirteen:9780132952347.
For undergraduate Principles of Marketing programs.
Real People, Real Choices
Marketing: Real People, Real Choices is the one textual content to introduce advertising from the attitude of actual individuals who make actual advertising selections at main corporations on a regular basis.
Timely, related, and dynamic, this reader-pleasant textual content exhibits college students how advertising ideas are carried out, and what they actually imply within the market.
Fully built-in with MyMarketingLab, the Eighth Editionfeatures a totally reorganized Table of Contents and chapter pedagogy divided in a 4-half construction that emphasizes the worth proposition and the method of making and delivering worth. This version presents extra info than ever on advertising analysis and analytics and college students are guided via chapter content material with new built-in research maps and assessments that assist them actively study and retain content material.
Also obtainable with MyMarketingLab.
MyMarketingLab is a web-based homework, tutorial, and evaluation product designed to enhance outcomes by serving to college students shortly grasp ideas. Students profit from self-paced tutorials that function speedy mistaken-reply suggestions and hints that emulate the workplace-hour expertise to assist maintain college students on monitor. With a variety of interactive, partaking, and assignable actions, college students are inspired to actively study and retain robust course ideas.
