MARKETING MANAGEMENT Lecture-N (Online Marketing) For S.COM CA fifth semester college students

Online Marketing is a set of powerful tools and methodologies used for promoting of products and services through internet

It is the actual buying and selling of goods and services through e- mail and wireless media

Working of online Marketing

The process of purchasing a product electronically is conceptually very similar to the process of purchasing a product from physical store For online purchasing,the customer browses the store shelves,find the product that he wishes to buy,go to the cashier,brings out the wallet and select the payment instrument such as credit card

Benefit of online marketing

Less expensive
Anytime business
Customer relationship Flexibility
Mass medium
Cheaper products
Information
Growth opportunities

1) Less expensive

Online marketing as medium of marketing is less expensive than traditional marketing.large audience are reachable at a lesser cost

2) Anytime business

E- Marketing offers business 24 hrs a day and 7 days a week.therefore ,the consumer can purchase the products and services at their leisure time

3) Customer relationship

It is good for customer relationship building.it brings company and their customers more closer.companies can increase customer value and satisfaction by interacting with consumer and learning their specific needs and wants

4) Flexibility

It offers greater flexibility,allowing the marketer to make ongoing and timely adjustments to it’s offers and programs

5) Mass medium

The internet is a Mass medium for promotional programs.Banner advertisement on other websites,microsites etc are different method for promoting on the internet Adaptation to external market With increasing global trade,the business community is increasingly getting connected within and across borders

6)Increased customers

As more and more potential customers get in touch with the marketer that chance of selling products increase in the same proportion

7)Cheaper products

In case of cyber marketing, a product can come directly in touch with the customer.so a producer can sell a product at a fairly lesser price