Marketing Management (15th Edition)




NOTE: You are buying a standalone product; MyMarketingLab doesn’t come packaged with this content material. If you want to buy each the bodily textual content and MyMarketingLab seek for ISBN-10:  0134058496/ISBN-thirteen:  9780134058498 . That package deal consists of ISBN-10:  0133856461/ISBN-thirteen:  9780133856460 and ISBN-10:  0133876802/ISBN-thirteen:  9780133876802.


For undergraduate and graduate programs in advertising administration.

 

The gold commonplace for at this time’s advertising administration scholar.

Stay on the chopping-edge with the gold normal textual content that displays the newest in advertising concept and follow.

 

The world of selling is altering on a regular basis–and to ensure that college students to have a aggressive edge, they want a textbook that displays the most effective of at this time’s advertising concept and practices. Marketing Management is the gold normal advertising textual content as a result of its content material and group persistently mirror the newest modifications in immediately’s advertising principle and apply.





 

The Fifteenth version is absolutely built-in with MyMarketingLab and is up to date the place applicable to offer probably the most complete, present, and interesting advertising administration textual content as potential.  

 

Also obtainable with MyMarketingLab

MyMarketingLab is a web-based homework, tutorial, and evaluation program designed to work with this textual content to interact college students and enhance outcomes. Within its structured setting, college students follow what they study, check their understanding, and pursue a customized research plan that helps them higher take up course materials and perceive troublesome ideas.







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