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http://norwalk.itsrelevant.com/content/20326/marketing-experts-share-online-growth-strategies
Norwalk residents are looking to expand their marketing toolkit.
Non profit founders, small business owners and prospective marketing entrepreneurs joined local experts at the Norwalk Public Library on Wednesday for Mega Marketing Morning. The free program, sponsored by the library and online marketing company Constant Contact, offered strategies on managing professional online marketing campaigns. David Fischer, President for Solutions for Growth says great marketing strategies don’t always come easy.
“Unfortunately we very often we see marketing that small businesses do with all good intentions, but doesn’t follow best practices,” said David Fischer, President of Solutions for Growth. “And sometimes the marketing really does fall flat on its face because it’s missing so many of the tips and tricks and best practices that make the difference between ‘so so’ marketing and effective marketing that really moves the needle in sales.”
Experts say it’s important to know your target audience in order to determine the most effective marketing structure and tools.
“The main thing that you really want to do if you’re a business or a non-profit organization is you want to be on the social media channels, the same channels that your clients or costumers are on so if you’re selling to people who are in their 20s for example, Twitter is huge for people in their 20s, for younger people. So whether you like Twitter or not or you see the value in Twitter or not, you need to be there because that’s where your costumers are,” said Robert Clark, Managing Principal of LucidPointe Online Marketing Cloud Technology.
Fischer says with endless advertisements streaming on social media everyday, the quality of marketing tools usually ends up being more important than the quantity.
“Donors or costumers are really inundated by the amount of advertising and marketing messages out there,” said Fischer. “So it’s important that business creates marketing tools that really stand apart, are well done and don’t just get lost in the mix of all the other companies doing marketing.”
For more information on the library’s programs visit norwalkpubliclibrary.org.
Produced By: Priscilla Lombardi
