Helping tech-savvy entrepreneurs and knowledge analysts remedy actual-world enterprise issues with Excel
Using knowledge-pushed enterprise analytics to know clients and enhance outcomes is a superb concept in concept, however in at this time’s busy workplaces, entrepreneurs and analysts want easy, low-value methods to course of and benefit from all that knowledge. This professional ebook gives the right answer. Written by knowledge evaluation skilled Wayne L. Winston, this sensible useful resource exhibits you how one can faucet a easy and price-efficient software, Microsoft Excel, to unravel particular enterprise issues utilizing highly effective analytic methods—and obtain optimum outcomes.
Practical workouts in every chapter enable you to apply and reinforce methods as you study.
- Shows you the way to carry out refined enterprise analyses utilizing the fee-efficient and extensively out there Microsoft Excel as an alternative of pricy, proprietary analytical instruments
- Reveals find out how to goal and retain worthwhile clients and keep away from excessive-danger clients
- Helps you forecast gross sales and enhance response charges for advertising campaigns
- Explores easy methods to optimize worth factors for services, optimize retailer layouts, and enhance internet advertising
- Covers social media, viral advertising, and learn how to exploit each successfully
Improve your advertising outcomes with Microsoft Excel and the invaluable methods and concepts in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Used Book in Good Condition
