For undergraduate programs on the Principles of Marketing.
An introduction to the world of selling utilizing a confirmed, sensible, and interesting strategy
Marketing: An Introduction exhibits college students how buyer worth—creating it and capturing it—drives each efficient advertising technique. Using a corporation and studying design that features actual-world examples and knowledge that assist convey advertising to life, the textual content provides readers every part they should find out about advertising in an efficient and interesting complete studying package deal.
The Thirteenth Edition displays the newest developments in advertising, together with new protection on on-line, social media, cellular, and different digital applied sciences, leaving college students with a richer understanding of primary advertising ideas, methods, and practices.
Also Available with MyMarketingLabTM
This title can also be out there with MyMarketingLab—a web-based homework, tutorial, and evaluation program designed to work with this textual content to interact college students and enhance outcomes. Within its structured surroundings, college students apply what they study, check their understanding, and pursue a customized research plan that helps them higher take up course materials and perceive troublesome ideas.
NOTE: You are buying a standalone product; MyMarketingLab doesn’t come packaged with this content material. If you want to buy each the bodily textual content and MyMarketingLab seek for:
0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText — Access Card Package
Package consists of:
- 013414953X / 9780134149530 Marketing: An Introduction
- 0134132351 / 9780134132358 MyMarketingLab with Pearson eText — Access Card — for Marketing: An Introduction
