Marketing: An Introduction is meant to be used in undergraduate Principles of Marketing programs. It can also be appropriate for these excited about studying extra concerning the fundamentals of selling.
This greatest-promoting, temporary textual content introduces advertising by way of the lens of making worth for patrons.
With partaking actual-world examples and knowledge, Marketing: An Introduction exhibits college students how buyer worth–creating it and capturing it–drives each efficient advertising technique.
The Twelfth Edition displays the newest developments in advertising, together with new protection on on-line, social media, cellular, and different digital applied sciences.
MyMarketingLab for Marketing: An Introduction is a complete studying package deal. MyMarketingLab is a web-based homework, tutorial, and evaluation program that really engages college students in studying. It helps college students higher put together for sophistication, quizzes, and exams–leading to higher efficiency within the course–and offers educators a dynamic set of instruments for gauging particular person and sophistication progress.
This program will present a greater educating and studying expertise–for you and your college students.
- Improve Results with MyMarketingLab: MyMarketingLab delivers confirmed leads to serving to college students succeed and supplies partaking experiences that personalize studying.
- Guide Student’s Learning: The textual content’s lively and integrative “Road to Learning Marketing” presentation helps college students study, hyperlink, and apply main ideas.
- Encourage Students to Apply Concepts: A sensible advertising-administration strategy supplies in-depth, actual-life examples and tales that interact college students with primary advertising ideas and convey the advertising journey to life.
- Cover New Marketing Trends and Technology: Every chapter of this version options revised and expanded discussions on the explosive impression of thrilling new advertising applied sciences.
Note: You are buying a standalone product; MyMarketingLab doesn’t come packaged with this content material. If you want to buy each the bodily textual content and MyMarketingLab seek for ISBN-10: 0133763528/ISBN-thirteen: 9780133763522. That package deal consists of ISBN-10: 0133451275/ISBN-thirteen: 9780133451276 and ISBN-10: 0133455122/ISBN-thirteen: 9780133455120.
MyMarketingLab shouldn’t be a self-paced know-how and will solely be bought when required by an teacher.
Note: MyMarketingLab is just not a self-paced know-how and will solely be bought when required by an teacher.
Used Book in Good Condition
